On the one hand we have agri-food companies that provide input to students who, on the other hand, analyze the individual case as a team and formulate an ad hoc plan to present to management. Let’s talk about Marketing Cases, one of the training activities of Master in agrifood business from Smea which connect classroom training and contact with the economic world.
“The program Marketing cases – the professor explains to us Franco TorelliSmea teacher and manager of the training project – consists of have groups of students analyze a company problem, a sector of activity, the launch of a new product or other similar cases. Each group liaises with a client company, to which it will then present the results obtained after a few months of work, with the description of guidelines on the strategies to be implemented and with proposals for solutions to the problem faced”.
This year’s “Cases” involving two first-rate players in the Cremonese agri-food sector: Oleificio Zucchi and Nuova Ruggeri.
«For both – underlines Professor Torelli – it was a question of structuring a communication strategy, especially digital. In the case of Zucchi in reference to the launch of a new product, while for Nuova Ruggeri the objective was to analyze the tools to increase consumer awareness of some company products, also through social media”.
These are real project works – the professor explains to us Stefano Boccaletti, director of the Smea Master – with which groups of students are made to analyze various business problems, which revolve around the marketing policy and positioning of a company. The aim, therefore, is twofold – continues Boccaletti – within the Master’s course we try to identify themes that present strong teaching qualities for the students but also significant and concrete project returns for the company. In this way, it is an activity which, starting from training, flows into the so-called “third mission” of the Catholic University in Cremona, which implies a two-way and profitable relationship between the University on the one hand and the local economic world on the other. .
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