THE VALUE OF TRADE BETWEEN PIEDMONT AND THE USA
TURIN – The United States continues to be a very attractive country for Piedmont and in the first quarter of 2024, as highlighted by the calculations of Unioncamere Piemonte on Istat data, they confirmed themselves as the main reference market outside the EU borders, generating the 8.3% of the value of sales of Piedmontese products abroad. Specifically, as regards Piedmontese exports to the USA, Istat forecasts say that for the second consecutive year its value should be around 1.3 billion euros. A result that places Piedmont in fifth place in the national ranking of regions that trade with the USA, the same position that our territory occupies when imports from the USA are taken into consideration, amounting to approximately 450 million euros. Looking at the individual sectors, those with the greatest impact on exports to the USA are those of machinery and equipment not classified elsewhere (361 million), that of means of transport (330 million) and the agri-food sector, which stood out for solid growth: 172 million euros in 2024, up compared to 159 million in 2023 (+8.17%) and 157 million in 2022 (+9.55%). Textile exports (78 million; +21.87% compared to 2023) and metals (56 million; +2.1%) are also growing.
THE SECTORS
The United States is also confirmed among the top four target countries for aerospace, automotive, biotechnology, ICT, energy and environment, high-end products, textiles and agri-food as part of the new 2024 and 2025 integrated supply chain projects financed by the Region under on the ERDF 2021-27 and created by Ceipiemonte. Among the internationalization activities there are also numerous participations in international fairs, business conventions and congresses, such as the Summer Fancy Food, and the organization of workshops, business conventions and events in the Piedmont area with the involvement of companies and buyers coming from the United States. Particularly significant, then, is the presence of US-capital companies in Piedmont. In the ranking, led by French companies, the United States occupies second place: despite representing only 9.8% of foreign capital companies active in Piedmont, they employ almost 20% of the workers and produce 20.4% of the turnover.
IN THE TOURIST FIELD
The solid bond between Piedmont and the USA is also manifested in the tourism field, where in 2023 – the record year with over 6 million arrivals and 16 million presences on the Piedmontese territory – the presence of tourists from the United States increased by almost 35% compared to 2022. In the last ten years, over 136 thousand arrivals and almost 359 thousand overnight stays have been recorded from the USA, with an increase of over 70% compared to 2014. The Piedmontese destinations preferred by Americans are Turin and its first belt, the lakes and the hills with respectively approximately 33% (for Turin and the lakes) and 25% of the share of overnight stays registered compared to the regional total.
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