More resources from the Region for Visit Emilia – Tourism promotion marketing is growing Visit Emilia, the destination body which embraces the territory of the provinces of Parma, Piacenza and Reggio Emilia. On 20 June 2024 the regional control room met: a meeting attended by the president of Visit Emilia Simone Fornasari and the vice president Lorenzo Lavagetto during which the Councilor for Tourism of the Emilia-Romagna Region Andrea Corsini proposed the allocation of 200 thousand euros (among the 400 thousand available in surplus) to the Emilia Tourist Destination. From next autumn the resources will be greaterso that Visit Emilia can implement its tourism activities, using the most effective tools, from digital to social media, from television services to events and conferences, to encourage the growth of overnight stays and stays, with the aim of attracting visitors with high spending capacity.
«A truly very important result – comments the president of Visit Emilia Simone Fornasari -, which demonstrates the great attention of the Emilia-Romagna Region towards Emilia, a destination of great excellence and a significant source of tourist incoming at a regional level. We will work to ensure that these resources are catalysed in the best way to encourage promotional marketing throughout the territory. I thank the Councilor on behalf of all the representatives of the administrations of our destination Andrea Corsini for the sensitivity shown towards Emilia”. «It is important to underline – adds the vice president Lorenzo Lavagetto – that in just a few months since taking office, this board of directors has already achieved the objective of a significant increase in regional resources for the benefit of the territory and its promotion. We have been working for a few months and we were able to immediately give a concrete response to the controversies raised by those who preceded us, to which we responded with teamwork and facts.”
