Interno Marche, the new hotel-museum that celebrates 60 years of design
It opens its doors in Tolentino Interior Marchea cultural hospitality operation that tells the story of the territory and of Italian and international design of the last 60 years and beyond. Villa Gabrielli, jewel of the late Liberty, thus returns to shine thanks to the project, wanted and promoted by Franco Moschinithe entrepreneur who with the Poltrona Frau Group contributed to the promotion of Made in Italy, and to Holding Moschini SpA and to the architecture studio of ORAstudiowho coordinated the recovery and transformation of the spaces of the villa in a construction site that lasted over 3 years.
Villa Gabrielli, a late Liberty jewel, shines again thanks to careful restoration work.
Courtesy Interno Marche«I deeply love this land which has always hosted me and from which I have drawn resources for my entrepreneurial activities. I decided to give back to the territory what it has generously given me over the years and I decided to do so in the form of culture, knowledge and guidance for the new generations: a sort of “leaven” for those who want to open up to the future. I am convinced of the need to return what has been received and I have chosen to do so through positive contamination. My intent is to convey that there is still the possibility of imagining great projects and, in a broad sense, a prosperous future”, he declares Franco Moschini.
At the center, the genius loci
Interno Marche was thus born from an operation of “restitution” and promotion of the territory. The name is in fact a reference to the geographical location in which the structure is located – the interior of the Marche region, precisely – and to the interior design of which the hotel is the essence. But it also refers to the genius loci of the industrious territory of Tolentino, a town animated by great ideological and cultural ferment, capable of attracting, over the centuries, the passage of Napoleon Bonaparte, Sixtus V and Francesco Sforza and of becoming the epicenter of the treaty between France and Papal State of 1797, always maintaining great attention to “tradition, innovation, culture, beauty and creativity” (so a manifesto of Nazareno Gabrielli from the beginning of the 20th century).
