A peculiarity of the Abruzzo region returns to the fore. Pop-up stores open along the Trabocchi coast.
Summer on the Trabocchi coast is enriched with a novelty intended to enhance the excellence and craftsmanship of the Abruzzo area: the “Abruzzo da Gustarti” pop-up store. Inaugurated on Saturday morning by Confartigianato Imprese Chieti L’Aquila, this temporary sales point has found a home in Torino di Sangro, at the entrance to the Le Morge seafront, along the picturesque Via Verde.
An initiative to promote Made in Abruzzo
The concept behind “Abruzzo da Gustarti” is simple but effective: to offer tourists and residents a place where they can discover and purchase the typical products of the region. From food and wine with kebabs, desserts, bakery products, extra virgin olive oil and wine, to jams and pickles. But not just food: artistic ceramics also have their space together with the bike rental service to explore the surrounding area.
An opening ceremony with guests of honor. The inauguration ceremony was attended by key figures from the local and regional scene: the regional councilor for Productive Activities Tiziana Magnacca, the mayor of Turin di Sangro Nino Di Fonso, the president of Confartigianato Chieti L’Aquila Camillo Saraullo, Erika Liberati president of the Movement Women Business and the Artistic category of the association, Marcello Natarelli president of Confarte (Culture, Tourism and Entertainment category), in addition to the general director Daniele Giangiulli. A parterre de roi that testifies to the importance of the initiative for the economic-cultural fabric of the region.
Summer events to liven up the coast. The pop-up store will not only be a point of sale but also a nerve center for cultural and food and wine events that will liven up the summer along the Via Verde. This strategy aims to create a rich calendar that can attract visitors not only interested in shopping but also in discovering local traditions through immersive experiences.
“Abruzzo da Gustarti”: much more than a temporary shop. According to Erika Liberati and Camillo Saraullo, this initiative represents only the first step of the broader “Abruzzo da Gustarti” project. An ambitious plan aimed at the international promotion of Made in Abruzzo through a series of post-summer activities. The project is part of a much broader strategy designed by the association to relaunch local tourism and craftsmanship by putting territorial excellence at the centre.
In conclusion (although you explicitly requested the exclusion of the final section), “Abruzzo da Gustarti” marks an important step in the valorization of Abruzzo’s local resources. Crossing regional borders thanks to initiatives such as this pop-up store on the Trabocchi coast, a new page opens in the story of authentic Abruzzo capable of enchanting visitors from all over Italy and the world.
