UDINE – A running shoe print: this is the new logo of the International City of Udine Marathon, which will represent the 2024 edition of the competition. The race will be held on Sunday 22 September, concluding a weekend entirely dedicated to sport. The particularly communicative design was conceived and created by Stefania Desirello, a student of the Graphics Course at Civiform in Cividale. The Udinese Marathon Association has been collaborating with Civiform for years for the creation of the annual logos.
A logo chosen by social media
The winning image was selected through a vote on social media, which allowed the 20 competing sketches to be narrowed down. The final selection, made difficult by the quality of the works presented, was entrusted to a technical jury made up of staff from the Graphics Course and external experts. The jury rewarded Desirello’s work and also awarded awards to Nicole Baschini, Giulia Aiza and Asia Costantini, making up an all-female podium.
The announcement of the winner
The winner was announced recently during the awards ceremony of the fifth round of the Coppa Friuli, organized by the Udinese Marathon Association. The four finalists received applause from the competition participants, accompanied by the general director of Civiform, Chiara Franceschini.
An unexpected recognition
The numerous prizes offered by Città Fiera, Intersport Mega and Conad thrilled the students, who were not expecting such recognition. Present at the ceremony were the vice-president of the Maratonina Udinese, Venanzio Ortis, the sports councilors of the Municipality of Martignacco, Alex Pinzan, and of Udine, Chiara Dazzan, the director of Città Fiera Stefano Beltramini and the president of the Fair Play Committee, Giuliano Gemo.
An unmissable event
The International City of Udine Marathon is a major event that attracts participants from all over the world. The 2024 edition promises to be particularly interesting, not only for the sporting competition but also for the inclusion and involvement of the new generations through collaborations such as the one with Civiform.
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