Olbia The most important brands in the hotel sector in the world they move on the chessboard of the tourist system of Olbia and Gallura. Sign of a territory that has grown around a virtuous model, such as that of the Costa Smeralda, together with a destination capable of enhancing its environmental qualities but also the excellence of its services, where Olbia has now acquired a primary role.
A new partnership was announced yesterday with the Delta Hotels by Marriottpart of the portfolio Marriott Bonvoy, with over 30 brands, which continues to expand its global presence with the first hotel in Olbia. Carrying the brand’s mantra of “simple made perfect”, the opening of Delta Hotels by Marriott Olbia Sardinia on May 7 marked the arrival of Marriott international in Olbia. The property will close with check-outs on January 1, 2025 , remaining open beyond the summer. Marriott arrives in Olbia a few hours after the announcement, with a special evening the Hotel Romazzino inaugurates the new management of Belmond Hotelsof the LVMH groupwith ownership always in the hands of Smeralda Holdinga company indirectly controlled by the sovereign wealth fund of Qatar.
«I thank the owners for wanting to invest in our city, Olbia confirms itself as an attractive city from an entrepreneurial point of view and, above all, in the hotel and tourism sector – he underlined Sabrina Serra, deputy mayor of Olbia -. We will have a structure that will not close for several months during the winter, we want Olbia to be a tourist city all year round, not only for the sea and the beaches, but also for conference and experiential tourism.” An agreement between the city and the property Proma Srlrepresented byentrepreneur Maurizio De Pascale, represents the platform for improving the urban context in which the structure will operate. «We will work with the Municipality of Olbia, Cipnes Gallura and the Region so that this hotel does not represent a cathedral in the desert, but so that it is the symbol of an important tourist development from a regional perspective – explained De Pascale -. For our part, together with the Municipality, we will contribute to improving the infrastructure to bring this neighborhood back to life, in line with the development that a great international brand guarantees.”
«In Italy until a few years ago only 12% of hotels, out of over 33 thousand, belonged to chains; today we are close to 30%, thanks to that virtuous mechanism with large international groups that give visibility to Sardinia – he says Paolo Manca, president of Federalberghi –. The focus is on structures that can professionalize the territory, with Sardinian quality and hospitality with style, organization with international standards. We don’t compete with each other, we know this well: in August we are worth 10% of national tourism, but on an annual basis we are worth 3%, which is why we need capable entrepreneurs and winning bets.”
«We completed a rebranding in record time: but the brand, the hotel and the walls would be nothing without the people in our group, who worked day and night – he underlined Ramona Cherchi, general manager of Delta Hotels by Marriott Olbia Sardinia –. Work is also our family, an even more significant theme today given that people have moved away from this sector, many do not have adequate staff to guarantee high-level services and teamwork is needed to make young people fall in love with this sector. profession”.
«We often ask ourselves who should take the first step: first create flights or open hotels? You have taken the first step for the Sardinia destination, we are also working and I hope to give my contribution also by virtue of my past as mayor of a tourist municipality”, he said Giuseppe Meloni, vice president of the Region.
