Bellano (Lecco), 15 June 2024 – Bellano, a blue dream on the shore of Lake Como. It was shot in Bellano, on Lake Comopart of Sogno azzurro, the latest Esselunga commercial, dedicated to the European football championships. Filming took place on May 24, but the set was prepared the day before. About eighty people took part, including crew technicians, surrounding people and extras. “A nice movement for about twenty seconds of footage – says iMayor Antonio Rusconi -. It was fun and interesting to see how a professional commercial is shot.” The chosen location was the Lido of Bellano, where the main scene was set, that of a child who shoots and scores a penalty kick, and then rejoices like the great champions. “The director immediately fell in love with the views of our lake”, the mayor always reveals Blue dream it is the first Esselunga commercial like official partner of the Italian national football teams, role he has held since March 2023. “We are truly happy to be able to accompany the Azzurri in the challenge of the European Championships, with the strength of our people, our customers and all those who, match after match, will be rooting for Italy – he comments Roberto Selva, marketing and communications director of Esselunga – We are proud to nourish the dreams of many children every day who fantasize about wearing the Azzurri shirt. Sport is commitment, dedication, passion, values that inspire our proudly Italian company.” The commercial is signed by the New York agency Small, produced by Indiana Production directed by Danish Sune Sorensen and photographic direction by Franz Lustig, while the media center is Average Italy.
