Birra Messina launched on the market forsummer 2024 a new beer, the Messina Vivace beera blonde beer promoted with one spot TV directed by Viola Collettidesigned to entice consumers to enjoy the refreshing taste of the new product.
The evocative story of the new Birra Messina 2024 commercial
The new Birra Messina commercial is a evocative story that tries to concretize the flavor in images of the new Birra Messina Vivace to make the viewer taste the freshness of an unexpected taste in the mind.
The commercial shows a friends’ group who tastes the new Birra Messina Vivace, described as a lager which, thanks to its refreshing taste with citrus notes of Sicilian lemons, makes you want to take another sip.
Birra Messina Vivace would in fact stand out, according to the company, precisely for its refreshing taste which makes it «an irresistible choice, capable of transforming an ordinary moment into a surprising taste experience» and able to create new unique moments. The company’s new product would thus be an ideal company for the summer season.
The new commercial was therefore designed to convey theuniqueness of beerdefined as innovative and refined by the company, and, naturally, to invite consumers to try the new Birra Messina product.
The design of the new Birra Messina Vivace
There new image on the bottle of Birra Messina Vivace it was created maintaining the rhomboidal label with the carved outline that distinguishes Birra Messina products. The distinctive touch it is the green glass of the bottle that gives it a new look designed for convey the refreshing taste to consumers of the new beer.
Source: Screenshot from Instagram Birra Messina page
Credits Birra Messina Vivace 2024 spot
The Birra Messina Vivace 2024 commercial was created in collaboration with the creative agency OOZ Agency, the production house Plastik Dreamer and with the contribution of the cinema equipment supplier Movie People.
The campaign has been active since May 2024 and will continue throughout the summer period on the main ones television networks national and with adigital activation.
- Technologies: Movie People Srl
- Scenography manager: Arianna Bertasini
- Settings: Zoo Srl
- Casting director: Laura D’onofrio
- Stylists: Anastasia Nina Avesani
- Outfits: La Nina Ai Ferri, All Spice Tree
- Hair&Make-up: Fedrizzi Martina, Licciardello Anna, Russo Ornella, Testa Ivana
- Travel: Franca Visparelli
- Permissions: Laura Pavarini, Michael Bichel, Moana Caldarella
- Editors: Alessandro Montecchi, Gloria Marsiglio
- TV and social post-production: Gloria Marsiglio, Alessandro Montecchi, Fabio Bernardini, Michael Bichel
- Colorist: Alessandro Montecchi
- Music: Stairwell By The Sea – By Francesco Ambrosini And Marco Adamoli, The Saifam Group Srl
- Voice overs: Milk Srl
- Sound effect: Marco Adamoli
