Pisa, 13 June 2024 – In the province of Pisa, the economic picture of companies in 2023 turned out to be negative: 32% of companies reported increases in turnover, while 35% suffered decreases, generating a negative balance of -3 points percentages. On the employment front, growth of 0.7% was recorded. For 2024, the confidence climate tends to remain negative, due to the worsening in construction and trade, with a balance between increases and decreases in turnover falling to -16 percentage points. Among the global factors that most concern Pisan companies are conflicts, restrictive monetary policy, the slowdown of the main world economies and the blockage of the Suez Canal. As regards internal factors, Pisan companies are worried about the decrease in the purchasing power of families, the high tax pressure and excessive bureaucracy. To face the challenges of 2024, companies intend to invest in improving the planning of economic and financial aspects, since managing the flow of resources is crucial in a context in which credit remains expensive. The professional training of employees is also considered fundamental, considering the difficulty in finding qualified personnel and the strengthening of digitalisation processes and the circular economy represents a priority, given that these practices can significantly contribute to the efficiency and sustainability of company activities.
The economic situation of the companies in Lucca, Massa-Carrara and Pisa, although worsening compared to the forecasts made in recent months, remains positive overall, with growth in staff and turnover affecting all territories with the exception of Pisa. For 2024, companies in the three provinces expect a further deterioration in terms of turnover, due to global conflicts, the still restrictive monetary policy and the slowdown of partner economies, as well as the end of construction incentives. However, companies are not giving up and during 2024 they plan to adopt some priority actions to face the challenges that await them: improving economic-financial planning, investing in professional training, strengthening digitalisation and promoting sustainable practices to adapt to new market trends . These, in summary, are the results of the annual “ClimaImpresa” survey, conducted this spring by the Chamber of Commerce of North-West Tuscany and the Institute for Studies and Research on a sample of 551 companies in the provinces of Lucca, Massa-Carrara and Pisa, some of which were released in preview on May 17 during the presentation of the annual report on the economy.
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