Average reading time: 2 minutes
It will be an opportunity to reflection and dialogue with organizations and companies operating in the tourism sector in the province of Varese. L’appointmentwhich will be attended by the regional councilor for Tourism, Fashion and Territorial Marketing Barbara Mazzaliand for Friday 14 Junein the Chamber of Commerce.
At the center of the meeting, which is part of the initiative “Lombardy Style” promoted by it Lombardy regionthere will be some of the key points of territorial attractiveness: from tourism to fashion, from architecture to nautical, up to design and food. In particular, the meeting will focus on the resources that, in these areas, the Varese area can offer, focusing on their valorization and on the goals achieved in terms of tourism and attractiveness. There will also be an illustration of the most recent regional measures which concern tourism promotion with new territorial marketing projects.
«Among these, “Lombardia Style” fits right in: an initiative that aims to promote an innovative brand and which was strongly desired to enhance the characteristics of each individual territory also through a collectible brochure, a documentary film and a series of branded gadgets – explains the councilor Barbara Mazzali –. In short, we want to encompass and enhance the commitment and determination, as well as the abilities of the entrepreneurs and all those operators who contribute every day to making this territory an excellence recognized in different parts of the world. Excellences that also characterize the Varese area with its lakes and its parks as well as the artistic and cultural treasures represented by the four UNESCO World Heritage Sites”.
The meeting, which will be held starting from 10.30am in the Chamber of Commerce headquarters in Piazza Monte Grappa, is aimed at businesses, organisations, bodies and trade associations active in the sectors of tourism, attractiveness and promotion together with all those connected. For all operators it will be a useful moment to discuss the goals achieved in the field of tourism promotion and future challenges.
At the end of the presentation of “Lombardia Style” by councilor Mazzali, there will be a moment for dialogue with stakeholders, aimed at gathering opinions and reflections on the topic.
Participation is free, with registration online on www.va.camcom.itunder the heading “Upcoming events”.
