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- Tourism, the Visit Livorno portal flies: unique visitors +126.35, average time almost 4 minutes
News
June 9, 2024
The tourist portal created by the Lem Foundation flies
In May unique visitors more than doubled without sponsorship campaigns yet
Livorno 9 June 2024 – Tourism, the Visit Livorno portal flies: unique visitors +126.35, average time almost 4 minutes
The data speaks clearly: the tourist promotion portal of the Livorno area WWW.VISIT-LIVORNO.IT is achieving very high-level results even before the sponsorship actions start.
For professionals, we talk about “organic” results and they are those that best represent the appeal that a site manages to have on users without being suggested to them for a fee.
The portal was presented publicly on February 23rd, immediately attracting 2000 unique visitors: an already interesting figure considering that we were starting from scratch. Confirmation came from the data for the following months, with 4,412 unique accesses in March, 6,481 in April and 14,789 in May, therefore with a +126.3% on April.
The growth trend is also confirmed for the current month, considering that in the first week of June alone we have already reached 4,738 unique visitors and that the promotional campaigns on Google Ads and social platforms have just started. Not only that, the launch of the new video spot on Livorno aims to encourage interaction with the site and, therefore, further enrich the number of unique users.
Another very interesting data is the average stay on the site which stands at 3 minutes and 47 seconds, with a growth of 31.2% compared to April when the average stay, although significant, stopped at 2 minutes and 53 seconds. This confirms the interest of visitors in remaining on the portal and, therefore, that it is attractive and functional in providing answers to the information users are looking for.
Last but not least, social media is also flying. In this case we are talking about a number of interactions – that is, the audience that the posts managed to involve – which increased by over 600% in the same period of time between April and May.
