Parma Food will be present at Munich with an important group show for The Italian Show, within a market, the German onewhich represents the second destination country for Parma agri-food exports with a value of 441 million euros. The event will be held Monday 10 June at the Eisbach Studios, a few kilometers from the city, within a format conceived and developed by I Love Italian Food to promote Made in Italy supply chains on international markets.
The collective of the Consortium, which has been promoting the development of the Parma agri-food sector since 1976, will be made up of four important companies: Coppini Arte Olearia, Podere Cadassa, Salumificio Del Sante and I Cotti in Forno, within the second stage after that of Nice on 8 April and which will continue with the appointments in London (30 September) and Madrid (18 November). An important showcase considering how the three ducal supply chains with the highest turnover in Germany they are i bakery productsstarchy foods and other foodstuffs (57%), le vegetable preserves (23%) and the animal preserves with 12%.
† Holy Land 15 – In the cenacle of the Last Supper in Jerusalem. If Jesus had asked me to organize it… (by Andrea Marsiletti)
During the day, which takes place in collaboration with the main trade associations, the companies will be able to come into contact with over 500 German professionals between chefs, restaurateurs, sommeliers, buyers and distributors, as well as the world of communication through journalists and influencers.
Among the planned activities, a pizza show with the world-famous pizza masters Vincenzo Capuano and Giuseppe Squitieri, talks, bar stations for the world of cocktails and a tasting of Italian wines and above all the best local food products. A great opportunity to once again raise awareness of the food and wine excellences of Parma, putting the supply chains in contact with the main references in the ho.re.ca world.
Alessandra Foppiano, Executive Manager of Parma Food: «We are very satisfied to continue our promotional tours by participating in an important event like The Italian Show. Even more so in the Munich stage, which is part of an extremely important market for the Parma area. As mentioned, Germany is the second destination country for ducal agri-food exports with a value of 441 million euros. But the growth in recent years has been constant: if we compare the data with in 2022 the value of exports grew by 11.5%. And if we go back to 2019 the increase was truly exponential, with a +53% compared to the pre-pandemic period, going from 288 million euros to the current 441. Through this new mission across the border, as Parma Alimentare we once again confirm our commitment to encouraging the development of business opportunities towards foreign markets for local agri-food companies.”
