RP
GUBBIO (Perugia) – Unity is strength. The territorial marketing program developed by Confcommercio Marche Nord and Confcommercio Umbria-Gubbio is called “Contessa, a door between land and sea”. The project will be carried out with the contribution of the Eugubine municipal administration, the regional tourism department of Umbria and the Umbria Chamber of Commerce. The presentation is scheduled for Tuesday 4 June in Rome, at the headquarters of the ENIT-National Tourism Agency.
The objective is to enhance the areas crossed by the SS 452, the artery that connects Gubbio and the north-east of Umbria with the Marche and the province of Pesaro-Urbino, whose closure from April to December last year due to important structural interventions, it has heavily penalized the restaurant and tourist activities in the area. Hence the need, with the summer season upon us, for a project to relaunch the territory, in this case based on the logic of experiential tourism and divided into three fundamental strands linked to the history and culture of the neighboring territories of the two regions: food and wine, historical-Renaissance and archaeological. «Those identified are physical and ideal paths shared by two regions – announces Barbara Marsili, president of Confcommercio Umbria-Gubbio – In a country like Italy crossed from north to south it often happens that the center is bypassed, thus underestimating its potential and attractions. Here, we want to enhance all the excellences that exist in the area: starting from what we have in common.”
