May 26, 2024 #News
Piazza di Siena is always with a plus sign. Related activities, media coverage, presences in the stands of the Oval and the Galoppatoio.
What ends today is once again an edition marked by records, with numbers that grow year after year, demonstrating how the CSIO in Piazza di Siena is a winning and sustainable model. The spectators, first of all: there were over 56 thousand in four days (with an increase of 12% compared to 2023), attracted not only by horses, riders and riders, but also by initiatives capable of combining sport, art, music and culture. Almost 600 horses involved, 202 athletes competing, 30 countries represented on the circuit. The turnover figure is eloquent, which was 4.3 million euros (doubled compared to 2018).
And the media coverage on a global and digital level was impressive: the competition obtained around 2.5 million views on the official social channels (+60% compared to 2023), almost 150 thousand interactions (+58% compared to 2023) and well 66,000 followers reached (+15% compared to 2023). Without forgetting the great news of the TikTok channel with over 520,000 views reached in just a few days after opening. Raidue and Raisport guaranteed total coverage of the event, while the live streaming on the piazzadisiena.it website broke through the barrier of 100 thousand views. A communication, through new media, which also creates a multiplier effect that has repercussions on young people, bringing them closer to sport, horses and correct lifestyles.
Once the competition is over and as always from 2017, Piazza di Siena will once again be available to the community: citizens, tourists, students and young people who will spend pleasant hours on the grass of the Oval playing sports, painting, studying or perhaps lying down and look at the sky of Rome. That sky where two days ago the Frecce Tricolori put on a show and, amidst the general enthusiasm, have already symbolically indicated the way towards the next edition. And towards the next records.
© Kmoving Press Release; Photo: © Ferdinando Mezzelani
