a shirt that goes beyond the playing field

Good news for nostalgic fans. The red and black stripes they will be clearly visible on the AC Milan shirt starting next season. Or rather, starting from the last match of the 2023-24 Serie A championship, when the first men’s team will take the field against Salernitana at San Siro. But the new Ac Milan Home Kit 2024-25made with Puma, wants to go beyond the style and passion of the fans, who still remain a cornerstone for the club. The new Ac Milan shirt embodies a fusion of heritage and modernity, which is not only iconic but also a testament to the club’s enduring legacy.

With the new Puma and Ac Milan home kit, the history of the Rossoneri, born in 1899, is celebrated, but also the club’s strong commitment to social issues. The classic style of the new shirt, with its red and black stripes and white detailsis a reminder to 125 years of club history, also celebrated through a dedicated patch on the back of the shirt, which will be present in all Pum kits this season. Another distinctive feature of this new kit is the lettering Social Club Institution on the internal collar, which symbolizes the club’s constant dedication to social issues and underlines the role of Ac Milan as a social and cultural institution committed to promoting positive change in society.

“Ac Milan’s new home kit is a testament to our rich heritage and the enduring legacy of Milanismo, which is able to bring together over 500 million fans around the world,” he comments Maikel Oettle, Chief Commercial Officer of Ac Milan. “We are proud to present this special kit, which symbolizes our commitment not only to footballing excellence, but also to our role as a social and cultural institution.”

Ac Milan: an environmentally friendly shirt

The new home kit is characterized by two types of shirt, the Authentic version (140 euros, the same one worn by the players) and the Replica version (95 euros). “For the first time, starting from the start of the 2024/25 season, our Club Replica shirts will be made with the initiative Re:Fibreswhich will see the participation of 35 clubs and over 3 million garments made with Re:Fibre, creating a more circular and sustainable way of producing football shirts”, explains Marco MuellerSenior Director of Product Line Management Teamsport Apparel at Puma.

The Re:Fibre process focuses on textile waste as a primary source of material to create new fabrics. The recycled material can be reused multiple times without losing quality, making Re:Fibre a long-term solution for recycling polyester textile waste.

Designed for fans, the Replica shirt combines the same match-worn look with Dry-Cell technology for maximum breathability, designed to keep fans in the stands dry and comfortable, even on the most tense matchdays. Ideal for both match day and everyday use, the Replica jersey contains at least 95% recycled textile waste; the shirt is as much a fashion statement as it is a symbol of sporting excellence and sustainabilityall elements of great importance for Milan fans.

 
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