Creativity and know-how, experiences to network, traditions and knowledge open to the future and imagination. With a focus on the territory, the third edition of Fucina Madre, the design and crafts expo organized by APT Basilicata, will take place in Matera from 1 to 5 May 2024. The project, which is part of the strategic planning of the Territorial Promotion Agency, aims to describe the cultural landscape of the region, highlighting its liveliness and respecting and enhancing its peculiarities.
Basilicata, the landscape of design
In this sense, Fucina Madre presents itself as «A tourism enhancement and promotion project which on the one hand identifies “the landscape” of craftsmanship and design as a specific tourist-cultural destination, prefiguring an integrated offer aimed at the main tourism targets slow and experiential, and on the other hand identifies artisans and designers as true animators of beauty, interpreters of taste and contemporary lifestyle, the fulcrum of an innovative tourist proposal linked to the territories where they themselves live and work”, explain the organizers .
The activities of Fucina Madre 2024 will therefore be focused on the creation of an active network of artisans and designers oriented towards «Transforming their business into a modern, innovative and successful tourist experience, to present themselves as true influencers, actors and promoters of a new model of sustainable tourism that concerns both the cities and the villages of Basilicata”.
Fucina Madre 2024: the program and the focuses
The 2024 program is full of activities. In particular, the online platform basilicataturistica.it will be implemented, a virtual place in which all participating production companies will be able to come together, to be included in thematic itineraries, such as guided visits to laboratories, workshops and special tours.
From 1 to 5 May, in Matera, at Le Monacelle, the Fucina Madre Expo will be held, with the presence of 46 exhibitors including artisans, designers and makers from Lucania, selected by the technical-scientific committee on the basis of the expression of interest and active in the various fields of contemporary creativity, from objects to furnishing accessories, from jewelery to leather, from fabrics to clothing.
The focuses of the exhibition also vary. For The Eroticomiko Object the erotic coffee makers created by will be presented Riccardo Dalisi between the end of the 70s and the second half of the 80s, part of the great research into the production of prototypes of Neapolitan coffee makers carried out by the master of design. The exhibition is curated by Patrizia Scarzella and Palmarosa Fuccella and the coffee makers are part of the collection of the Alessi Museum in Crusinallo.
The project is also on display A jewel for peace. The international cooperation project involved various Italian schools and universities, in particular, students and teachers of the Liceo Levi of Matera, of Industrial Design of the Polytechnic of Turin, of the University of Perugia and of the Vanvitelli University of Naples, as well as of the of Social Design in Phnom Penh, Cambodia, during various workshops. On display are 24 jewels for peace, designed by students of the Matera high school and created by young Cambodian artisans.
In the end, The art of doing. Protection and valorization paths in Basilicata is the exhibition, organized in collaboration with the APT Basilicata, which will present, through the display of a selection of artefacts, the main activities of the Superintendency on tangible and intangible demo-ethno-anthropological cultural heritage, with particular reference to traditional craftsmanship: restoration , cataloguing, declaration of cultural interest and exhibitions. For each of these actions, which represent the sections of the exhibition, a path was chosen, an experience of protection and valorisation of the material/immaterial heritage considered particularly significant both for the cultural depth and for the value recognized by the communities of reference.
For the complete program, you can click here.
