There Frecciarossa Italian Cup final, scheduled at the Olimpico next May 15th, will be the first Italian football event totally conceived around the concept of sustainability. The League explains this in a long press release, which reveals how an agreement was found, with an attached signature on a memorandum of understanding, between Serie A, Sport and Health and Roma Mobility. The name of the project is “ROAD TO ZERO“.
THE DETAILS
«For the first time in Italy, Sustainability – said the president of the League Casini – in all its forms, is placed at the center of the organization of a football match. I would like to thank the President of Sport and Health Marco Mezzaroma and the CEO Diego Nepi, the Mayor of Rome, Roberto Gualtierithe Councilor for Mobility of Rome Capital, Eugenio Patanè, the President and CEO of Rome Mobility Services, Anna Donate and all their offices for making the realization of this initiative possible.” A commitment that has brought the UEFA chose Serie A as the pilot league for all these events. «Sport and major events such as the Frecciarossa Italian Cup final must be models of social reference on important issues such as, for example, that of sustainability – said the President of Sport and Health, Marco Mezzaroma -. This is why, as Sport and Health, we are alongside the Lega Serie A in the “Road to Zero” project and the concrete actions it envisages.”
«The objective of the ‘Road to Zero’ initiative – underlined, finally, Councilor for Mobility of Roma Capitale, Eugenio Patane – is to allow all spectators of the Final to reach the stadium in a sustainable way. For this reason we have implemented a series of initiatives aimed at encouraging the use of public transport, including: free daily ticket for all fans who wish to use it, already in possession of a ticket for the stadium; extension of the subway timetable until 1.30 am; strengthening of all local public transport lines towards the Olympic stadium and shuttles dedicated to the transport of people with disabilities. Finally, we are working on making available a large parking area reserved for those who arrive at the Olympic stadium by sharing vehicles. I thank Rome Mobility Services, signatory of the protocol, which is participating in the working tables on behalf of Roma Capitale for the development of the project”.
THE AREAS
There are three areas of intervention that will be affected by this event. Obviously already identified: environmental, social and governance. For the first “by applying the principles of energy saving and circular economy, with actions aimed at protecting the climate and making infrastructure sustainable”; as far as social issues are concerned, «rigorous anti-discrimination policies will be adopted and procedures will be promoted for the protection of minors and young people, in order to organize an inclusive and accessible event for all, with stadium structures designed to facilitate the participation of people of all the skills. Among the main innovations is the introduction of a “Quiet Sensory Room”, a safe and quiet space that will offer some fans with particular pathologies the opportunity to experience the emotion of the match in a welcoming environment.” «For the implementation of the “ROAD TO ZERO” project, Lega Serie A – the note concludes – made use of the strategic support of Riccardo Luna, Director in charge of Green&Blue, as Coordinator, and of Cristiana Pace as Strategic Advisor, Environmental Social And Governance (ESG) in Sport»
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