Cremona Evening – Now that the legendary pastry shop in Crema has closed, what will happen to the Treccia d’Oro which Selvaggia Lucarelli liked, but not too much?

“Yesterday they gave me a typical dessert from Crema, a dessert called Treccia d’oro with sultanas and candied fruit. A very good dessert, with an inviting look, one of those with the region’s stamp ‘Typical products of Lombardy’. Since it was a gift (not from the pastry shop), it seemed like a good thing to let the managers of the Treccia d’oro know that I had tasted the dessert and that it was very good, which I confirm, despite the considerations I am about to make. Because that’s not the problem it is the product, but the promotion of the product on the pastry shop’s Facebook page.

A page that left me stunned, because I felt like I was going back to the 1980s of asses on posters and ice creams voluptuously licked by mouths with red lipstick. Maybe worse, because at least those had professional graphics while here there is bad taste, the commodification of the female body combined with a basic photoshop course, left until the first lesson. The photos and photomontages are terrible: the dessert edited with photoshop on half-naked girls, between the legs, between the breasts, little cannons and open mouths, a black girl in costume hugging the owner Gianpietro Maccalli and ‘Dark chocolate is good for you’, a girl in bikini and ‘After the brioche everyone on the beach’. and so on”.

This is what the commentator, journalist and writer wrote in 2020 Selvaggia Lucarelli, in this case, excessively politically correct, on Tpi. The colourful, light-hearted advertisement for Treccia d’Oro, a pastry shop in Crema, which unfortunately closed in recent days, ultimately didn’t hurt anyone, right? Yes, but now that the laboratory of Maccalli has closed, where will we find their mystical Treccia, famous dessert, donated over many years to politicians, pontiffs, priests, VIPs and artists?