Armando Testa wins the €1.55 million Umbria Region creative competition

Armando Testa wins the Umbria Region tender for “the design and management of the image strategy of the Umbria brand”. For the agency, this is a reconfirmation of the assignment, having signed the previous campaigns in the region and the new brand identity

Armando Testa wins the creative competition launched by the Umbria Region.

Specifically, the contract concerns “the design and management of the image strategy of the Umbria brand aimed at the implementation of branding and integrated tourism promotion activities”.

For the agency it is essentially a reconfirmation as it had signed the latest campaigns in the region and took care of the restyling of the brand identity.

The value is 777 thousand euros net of VAT, which doubles for the possible right to entrust, at the end of the two-year contractual period or upon exhaustion of the maximum amount, new similar services. The total amount is therefore 1.55 million euros.

Armando Testa excelled in particular in the technical offer and proposed a reduction of 5.50% compared to the price list based on the tender.

The final ranking sees rti Heads Group/Digical/Dekmatis in second place, rti Studiowiki/Ds Tech in third, the Ldb agency in fourth, Digital Makers in fifth, Blossom in sixth.

Pirene and the rti Deva Connection/Idea Docet/Stimulo Design/Artefice Group were also admitted to the competition, but they had not exceeded the threshold of 40 points for the technical score.

The services covered by the contract

1. Creative design of campaigns based on seasons, themes and individual media in terms of omnichannel. The region requires the creation and design of a creative concept in terms of brand identity that can be adapted to seasonality, themes and individual means of campaigns, with particular attention to omnichannel.

2. Design, production and adaptations of audiovisual material in Italian and multilingual aimed at the implementation and management of branding and communication campaigns.

3. Design of institutional promotional and advertising editorial materials aimed at the implementation and management of branding and integrated tourism communication and promotion activities. Drafting of texts in Italian and multilingual.

Armando Testa will therefore have to provide for the creative ideation and development of output campaigns based on seasonality and individual offline and online media, taking care of the creation of advertising materials and executive adaptations; provide services and produce communication materials aimed at implementing and managing branding: creating photo shoots, corporate videos, commercials and video clips; provide for the planning, drafting of texts and executive creation of institutional promotional and advertising materials.

Luca Orma