Bayer Leverkusen has written an important page in German football.
Xabi Alonso’s team, as we now know, dominated the Bundesliga, becoming German champions for the first time in their history.
In addition to dethroning Bayern Munich, who had won the last 11 editions, he showed a modern and spectacular game and has currently equaled the record of 43 games without defeat, which belonged to Juventus 2011/2012, led by Antonio Conte.
How did the German team describe a triumph of this magnitude? Let’s find out.
Historic victory
The underlying theme of the social communication of the new German champions was understandably marked by an uncontainable enthusiasm, dictated by the historical value of the result obtained.
Precisely on this last aspect, Bayer Leverkusen placed the emphasis in the immediacy of the triumph, as soon as the match against Werder Bremen ended (won with a resounding 5-0) which gave the mathematical certainty of the triumph.
In fact, in addition to the post that celebrated the decisive victory in yesterday’s match, the club immediately published another, containing a graphic depicting Xabi Alonso, intent on engraving the team’s name on the Meisterschale.
Change strategy
From that moment on, however, the Germans’ communication strategy radically changed, leaving room for the euphoria of winning the title.
The subsequent posts on the club’s social platforms (Facebook, Instagram and The crowd flocked to the pitch to celebrate.
The social publications also had as protagonists the rivers of beer, with water balloons attached, which flowed in the changing rooms and in the press room, on the occasion of Xabi Alons’ post-match conference
The celebrations were not limited to yesterday alone, but also continued in the last hours.
In fact, in the morning the club fueled the fans’ hype, promising “new champion content”
Promise kept, just like the one made by the Spanish coach during the presentation, when he said he wanted to bring a winning mentality.
Tags: Bayer Leverkusens social euphoria winning title
