There is not a moment of peace for Chiara Ferragni. A few months after the Balocco scandal and the end of the marriage with Fedez, Italy’s most famous digital entrepreneur finds herself once again involved in a controversy, this time due to her (former) communications agency. Apparently, in fact, her collaboration with “Community” has reached the end of the line. This is what emerges from an article in the Gazzettino which cites sources close to the agency, which apparently has decided to to interrupt the working relationship with Chiara. Here because.
Chiara Ferragni and Community’s farewell
Founded by the Venetian Auro Palomba, who currently still holds the role of CEO, Community is one of the most important communications agencies in the country and at the beginning of 2024 it was hired by Chiara Ferragni to intervene on its image and relaunch it after the crisis of the “Pandoro Gate“, the scandal linked to the sales of the popular Italian Christmas dessert which exploded last December. The influencer is accused of aggravated fraud, an accusation further supported by a recent ruling from the Turin court, which considered the operation as a “commercial practice incorrect”. The scandal in question was a real tsunami that hit Ferragni and her life, both working and private. In addition to the inevitable drop in business due to the disengagement of many companies that collaborated with her, in fact, Chiara also saw his marriage come to an end with Fedeza breakup also due to the disagreements that arose between the two after the scandal exploded.
Community had been a fundamental player in the task force assembled by Ferragni and her team to manage the consequences of the Pandoro scandal and restore the compromised image of the influencer, which ended up in the media meat grinder and affected by a sudden drop in popularity both among its followers than among companies. However, according to an indiscretion launched a few hours ago by the Gazzettino, the partnership has come to an end, due to a unilateral decision by the agency.
The exact reasons behind Community’s choice to sever ties with Ferragni were not clarified by its agency representatives, but some rumors filtered out telling of a clear discrepancy in vision between the agency and Ferragni. It seems that “Community” had outlined a very specific strategy aimed at rehabilitating Ferragni’s image after the Turin court ruling. However, the influencer “would never have applied” this strategy, we read in the Gazzettino article, opting for a different line, thus pushing the agency to interrupt the collaboration.
