Euro 2024, Rai’s first assessment at the end of the qualifying rounds. As expected, free-to-air football is always synonymous with excellent TV ratings: thanks to the European Championships, state TV is dominating the scene. Prime time is Raiuno’s prerogative from Friday 14 June, the start date of the event.
As for the data, the three matches of the national team are on the podium for now: Croatia-Italy collected 13 million and 250 thousand viewers last Monday in front of Raiuno (share of 58.7 percent), Spain-Italy on Thursday 20 involved 12 million and 300 thousand fans (share of 57.9 percent), the Azzurri debut on Saturday 15 Italy-Albania gathered 10 million and 386 thousand fans on Saturday 15, again in prime time (share of 55.7 percent).
Without Italy on the pitch, the most watched match for now is Portugal-Czech Republic with 5 million and 615 thousand people on the evening of Tuesday 18th, followed by Austria-France seen by 5 million and 445 thousand football fans, two nights ago Georgia-Portugal it registered 5 million and 391 thousand fans.
On the contrary, the least watched match in prime time on Rai Uno was the inaugural Germany-Scotland seen by 4 million and 143 thousand viewers.
