What a turnaround at Mediaset. Pier Silvio Berlusconi is able to reap the fruits of a very specific strategy, heavily criticized in recent days but as always, time is needed to be able to express himself at his best.
They have been and continue to be difficult days at Mediaset in terms of TV ratings, at least in a given time slot of the day. It all depends on European Championships 2024, which monopolize everything and are an event particularly awaited and followed by all Italians, regardless of gender and age. The matches, at least as regards the first phase of the competition, took place at various times during a day: al afternoon on Rai 2 and in prime time on Rai 1.
The Italian national team he obviously broke all kinds of records, but the other races also continue to bring notable share peaks, never below 30% and we know very well what an absolutely good and remarkable result it is. Mediaset after the grand finale of Bitter Earth is increasingly focusing on Turkish series. However, having too many unpublished proposals proposed in the space of a few days immediately made people think of a flop as the feedback certainly wasn’t massive: the situation is changing, however.
Mediaset, everything changes after a few days: the Turkish series take everything
Mediaset holds an incredible fight against the 2024 European Football Championships on Rai. Last night Family secrets it convinced 1,862,000 spectators equal to a 12.9% share. Switzerland-Germany he won by a landslide with 5,027,000 spectators equal to a 29.1% share, but the point is another. The soap has grown compared to the previous appointment, which disappointed considerably given the very high expectations. Against an important and eagerly awaited football competition, Canale 5 certainly did not disfigure itself, on the contrary. Same thing for Endless Love during the afternoon, which with over 2 million viewers and an 18% share, is the most watched program in that time slot at a national level.
It takes time, perhaps word of mouth between friends and relatives and the use of streaming platforms to catch up on missed episodes and that’s it. In this way, giving time to the Turkish phenomenon continues to grow, even after the finale of the series that started it all, which is precisely Bitter Earth. The strategy of the Mediaset leaders, to propose one after the other the series that are filling the schedules in recent days, is perhaps not entirely far-fetched. In a season where interesting proposals are scarce in the schedules, having a menu of this type, even if apparently confusing due to the same actors who appear in turns in the various productions, can be the winning card in order not to collapse against the domination Euro 2024.
