The challenge of Rai TV ratings against Mediaset yesterday evening, Monday 17 June 2024: who won between the European Football Championships and the debut of the series Bardot.
A challenge that has been repeating itself for several evenings now. Mediaset tries to adapt as best as possible to the European cyclone, with the broadcast of the first matches on Rai 1 and a plebiscite from the Italian public. An event like this is awaited and is among the most loved on television and not only in this season of the year. For this reason, it is almost obvious that the matches get positive feedback. Yesterday it was Mbappé’s France’s turnwho won with an own goal scored by their Austrian opponents.
Canale 5 broadcast the first episode of the foreign series Bardotwhich chronicles the life and career of icon Brigitte, focusing on her early years (HERE the first social comments from the public). How will the public behave this time? will curiosity about the series have distanced consensus from the prime time football match? Let’s see all the data and the various differences even with the smaller networks.
TV ratings, the challenge between Rai and Mediaset: all the data for Monday 18 June 2024
Let’s start from the European Football Championships and the clash that Rai 1 proposed to viewers yesterday evening. The Euro 2024 match Austria-France it won 5,545,000 spectators equal to 29.8%. A result that we could easily have expected, and that even those who sided with the various proposals against could have foreseen. Football and competitions of this type attract and are good for those who manage to grab the rights. On Rai 2 Dawn it obtained 958,000 spectators and a 5.3% share. On Rai 3 Wild West with Salvo Sottile it reaches 817,000 spectators equal to 5.3%. Let’s move on to Mediaset and the smaller networks: how much the great result of the state TV flagship has had.
On Channel 5 Bardot glued 1,777,000 viewers to the video with a share of 10.6%. Predictable result and not only for the alternative on Rai 1, which we know is the strongest of all the existing ones. The series is already entirely present on Mediaset’s streaming platform, so it is possible to watch it online without waiting for it to be broadcast. This naturally leads to lower ratings, but perhaps whoever made this choice was aware of it right from the start. On Italia 1 Twilight it is the choice of 846,000 spectators and a 5.4% share. On Network 4 Fourth Republic it reached 846,000 spectators and 6.5%. On TV8 Crazy Trips in the rerun, 237,000 spectators with 1.5%. On the Nine Faking It – Criminal Lies it stops at 296,000 spectators with a 1.7% share.
