Mediaset president Pier Silvio Berlusconi has made a vitally important decision in view of the next winter programming
Still important changes underway at Mediaset, especially in view of next year. The revolution strongly desired by president Pier Silvio Berlusconi last summer produced overall positive results, net of some combinations that were not entirely successful.
The majority of the programs included in the schedules of the Cologno Monzese station have obtained significant acclaim and recorded flattering audience ratings: above all, the talk shows created and hosted byQueen Mary’, the extraordinary and tireless Maria De Filippi. The indisputable successes of “Friends” And “Men and women” are there for all to see.
However, as previously mentioned, not everything went smoothly. Pier Silvio Berlusconi’s most surprising move, the replacement of Barbara D’Urso with the former LA7 journalist Myrta Merlino hosting “Pomeriggio Cinque” did not yield the desired results.
Canale 5’s historic afternoon daily program has suffered a clear decline in approval and ratings. A result that partly dampened the enthusiasm and satisfaction with the outcome of the first season post-Silvio Berlusconi.
Pier Silvio Berlusconi, the announcement is imminent: dad Silvio would be thrilled
The choice to entrust Merlino with the broadcast that had been the reign of Barbara D’Urso for fifteen years was perhaps a gamble, or in any case an unexpected calculation. So that Pier Silvio Berlusconi himself would have opted for a change ahead of next season.
“Afternoon Five” should see it running starting next October one of the historical faces of the Mediaset networks, a journalist who from a professional point of view was born and raised in Cologno Monzese. Let’s talk about Cesara Buonamicianchorwoman and speaker of TG5 for more than thirty years.
Pier Silvio Berlusconi has decided, Buonamici will replace Myrta Merlino
It was Buonamici who announced many of the most significant events live on TV of the last thirty years in Italy and around the world. With his elegant and sober style he had earned the profound and unconditional respect of the patron and founder of Mediaset.
In fact, it is said that the TG5 journalist was Berlusconi senior’s pupil, literally won over by Cesara’s professional qualities. And Pier Silvio’s choice to promote her to host a rotogravure like “Pomeriggio Cinque” was perhaps also made with dad Silvio in mind.
