Pier Silvio (Berlusconi) he knows how to do it and reminds you that at the end of the ambaradan you can gorge yourself on the legendary “paccheri”, this time served in a summer version and flavored with Ligurian pesto. Gentlemen, let’s be clear: they alone are worth the trip to Cologno.
Once the pleasantries are over, let’s get to the point, because summarizing the meeting that took place yesterday morning at the Biscione headquarters is quite simple. First, however, a couple of necessary observations. The Mediaset Group it is in excellent health and we are talking about revenues and ratings.
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In the first part of the season it beat the competition (read Rai but also Discovery) in the average share over the 24 hours and also in prime time. We are talking about the commercial target, the one that investors like and, consequently, broadcasters who cannot afford the license fee. The gap with their opponents is notable and we won’t stay here to bore you but it’s good for you to know: you may like it or not but as far as “intercepting the interest of the Italians” the “Piersilvi” are very good at it.
Well, you will think that this salamelecco was put on paper following the tasting of the pacchero and that it is therefore the result of work that is not intellectually honest, but here you are wrong: numbers are numbers. And now the rest (the quotes are all from the ad). To Pier Silvio the new edition of Big Brother «despite some errors» I liked it «but it has nothing to do with trash, there has never been any diktat from that point of view, last year certain contents simply seemed offensive to the public and we corrected them ». For the same reason “The Island of the Famous I didn’t like it, there were lapses in style.” The reason is linked to the choice of cast (“some wrong competitors”) and the dynamics because “at the basis there must be the spirit of survival, the castaways must feel hunger and bring stories, this thing has not been done”, but ” I would make the choice again Luxuria. Of course, it has to grow.”
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To Pier Silvio the Afternoon 5 Of Myrta Merlin she liked it to the point that “we don’t have a reason not to confirm her for the next season” also because “I don’t regret D’Urso and in any case there has never been a personal conflict with her, I wish her all the best”. Pier Silvio also “really” liked the first Mediaset season of Bianca Berlinguer, highly confirmed both in prime time and in the early evening “which in any case is not a simple segment on Rete 4”. Other not trivial things at all.
Pier Silvio, in the past, was not afraid of losing Maria De Filippi, highly courted by Discovery and to convince her to stay he didn’t offer her the Swan Pond but «esteem, friendship and understanding. So she decided to stay with us. I consider it a very important piece of Mediaset. The relationship is humanly and professionally solid.” Regarding the birth and explosion of the hypothetical third pole (Discovery, precisely) Pier Silvio is keen to clarify a concept: «If we talk about the challenge between David and Goliath it is good to clarify that we are David and they, with the possibilities they have, Goliath”. And in any case «there is a lot of talk about the new TV but then their first moves were to take Crozza, Fazio And Amadeusproducts of what should be the “old television” but is not at all.”
And next summer? Let’s also say that Mediaset, despite the competition from major events («European Championships and Olympics inevitably they will reduce our advantage, but it is good to remember that we are not racing on Rai») chooses not to switch off and shortens the holidays: the Rete 4 talks will continue until the third week of July, Afternoon 5 will continue with the management of Simona Branchetti, Morning 5 will be entrusted to Dario Maltesea new “experimental” program will be born on Rete4 Access with a still unknown title and entrusted to the couple Roberto Poletti-Francesca Barra (via June 17th), will leave Temptation Islandthe modern version of Festivalbar (Live beats) will be broadcast on Canale 5, the Turkish series will become popular and, in short, there will be something to eat and drink for everyone.
Other matters. Pier Silvio pushes for the «multimedia system that crosses TV content and digital content very well. It is our strong point.” He will increase investments in fiction (“we can announce that we are working on the third season of Viola come il mare”, highly appreciated by the public), he knows that without Champions League «we are destined to lose at least half a point of global share, after all pay TV survive thanks to the matches, we have the Italian Cup and we are evaluating future opportunities». Artificial Intelligence? “It scares me a little.” The RAI parcels? «I think Viale Mazzini should think more about doing public service». The Europeans? «They are important, I hope that Italians understand this. And anyway Forza Italia! For the Europeans…”.
Strip? «We are proud, I think that Antonio (Ricci ed) is thinking of making its program more current.” Knighthood to his sister Marina? “Well deserved, he is a wonderful person.” Finally, father Silvio (almost) a year after his passing: «We will remember him as he should be. For me it is not an easy date. From this point of view I am less resolved today than a year ago. With all the employees we will have this huge collective hug to celebrate our founder. I feel infinite gratitude for him.”
