Goodbye protected market. From 1st July, in fact, the market will be closed definitively protected market of electricity, after the gas one had already concluded at the end of December 2023. Consumers will have to choose an operator of free market. Not easy. First of all because there are hundreds of offers available, but also because it is not easy to choose the one that best suits your needs and, above all, that allows you to save money.
FIXED OR VARIABLE PRICE RATE
“The free market can be an opportunity, as long as the right offer is chosen,” he explains Andrea ConteCEO and Founder of Cloud Carea web company that operates on the Italian market of energy services where with ComparaSemplice.it it is positioned among the three main top players in the market. “You need to understand what the customer needs. There are those who prefer a fixed price tariff and those who, instead, want to take advantage of the market phases with a variable price tariff”.
WHAT TO KEEP AN EYE
In addition to the cost of the energy component, the costs related to the marketing. “We need to be careful because these cost items are often unclear and have a greater impact on the bills of those families who have low consumption,” specifies Conte. Change operator looking for the best rate is a good practice but it is not always possible to find the best solution completely independently.
RECEIVE FREE NEWS PREVIEWMORE SERVICES
Getting lost in the jungle of hundreds of offers is a very high risk. For this reason, a solution could be to have someone follow you consultant who knows how to identify their consumption habits, to propose a “tailor-made” offer that best suits the individual customer. “By combining multiple services the customer can save – continues the CEO of Cloud Care -. Today, if a consumer wishes to change their electricity and gas provider, choosing an offer that also combines internet connection, or insurance, or even an alarm system or boiler maintenance, it is possible to obtain lower rates. advantageous.”
SAVE WITH THE “CROSS”
“In 2024, the percentage of consumers who choose more than one product when they turn to us is 9%, with the excellence of the TLC project, where the cross is, in 2024, on average 26%. Those interested in the internet are more inclined to close contracts with other products too”, underlines Andrea Conte who highlights how Sardinians are “more willing to close multiple contracts together (10.51%), while Sicily e Campania have the highest values in the combined conversion rate and cross volume”. Emilia Romagna, Liguria e Piedmont they are the most wary of optimizing household expenses thanks to crosses.
THE ROLE OF ARTIFICIAL INTELLIGENCE
Today the variables that a customer must consider for change manager of electricity and gas are many. And this is where theartificial intelligence. “AI can optimize the flow of data, to better help the customer, in order to obtain a high quality standard,” concludes Andrea Conte. “A good consultant can be helped by artificial intelligence, he will never be able to be replaced: the sale is always concluded in person because it requires a good dose of empathy”.
