The birth of a myth also passes through the choice of an iconic logo. Take a look at the idea of a technician with a passion for Mercedes.
Mercedes has made history in the Automotive industry and Motorsport. The origin of the brand dates back to 1889 when Emil Jellinek decided to open a dealership in France. His only goal was to resell Daimler vehicles to subsidize a model intended for a car race. The model in question was called Mercedespaying homage to Emil Jellinek’s daughter.
In 1902, the Mercedes brand was officially born, from the inspiration of the Daimler brothers. The fusion between the symbols of the parent company and those of Mercedes gave history a three-pointed star and a laurel wreath. In the history of Motorsport the symbol has become famous for battles in Endurance, Formula 1 and Formula E. The three points of the Star represented the three ways of mobility: air, land, sea.
The laurel wreath, however, was the symbol of victory. Over time the logo has changed to the point of becoming, simply, a circle. Today the Mercedes logo is stylised, but once upon a time the writing alone was placed in the center of the car’s seal and was then replaced by the three-pointed star pictogram. Furthermore, at an early stage, color was an integral part of the Mercedes logo. The latest versions of the logo, however, have placed the emphasis on the gray and black colour. Today it is very clean, linear and recognizable.
The concept of best or nothing has gone through numerous phases. During the war, Mercedes played a role in the production of vehicles intended for war. With the ever wider evolution of the range, the style has also been modernised. Mercedes were once comfortable cars for adults, but today numerous sporty and cutting-edge models stand out in the range.
The creation of the Mercedes helmet
Below you will see on the Ideas en 5 minutis Chicos Facebook page the making of a helmet with all the Mercedes logos. Initially the specialist took the cast of the three-pointed star to create a mold.
Once the perfect shape of the Star has been reproduced, the protagonist of the video above replicated several times until a round structure was created. At that point he created a cap on which he affixed all the silver and welded symbols of Mercedes. The final result would leave any bicycle enthusiast with a passion for the Stuttgart company speechless. Seeing is believing.
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