Ferrino’s CEO, Anna Ferrino, was awarded the prestigious Compasso d’Oro Lifetime Achievement Award. The awards ceremony was held on 20 June 2024 at the ADI Design Museum in Milan, coinciding with the inauguration of the exhibition of products and projects selected for the XXVIII edition of the ADI Compasso d’Oro Award which this year celebrates the 70th anniversary.
The Compasso d’Oro Award, established in 1954, is one of the most coveted awards in the world of design. This award is awarded by the Association for Industrial Design (ADI) and the ADI Foundation, and aims to celebrate excellence in Italian design. Anna Ferrino has been recognized as a leading figure and undisputed protagonist of Italian design culture, thanks to her continuous commitment and passion demonstrated over the years, expressed in a career built on two pillars: culture and sport. A path – as stated in the mention of the award itself – which starts from afar, within the tradition of family businesses understood as the ability to transmit values before economic.
“I am deeply honored to receive this prestigious recognition,” declared Anna Ferrino during the ceremony. “This award represents not only an important personal achievement, but also recognition for the long entrepreneurial journey of my family, of our Rabajoli partners and of the entire Ferrino team, who contribute every day to the success of our company with dedication and professionalism. It will be further incentive to continue working with passion to maintain the high value of Italian design in the world of sporting goods by offering mountain enthusiasts functional objects with innovative and durable solutions, which allow them to live their experience in nature in safety and comfort”.
Anna Ferrino also recalled the importance of the adventurous history of the company inseparable from that of mountaineering and exploration, finally revealing a great passion for Ferrino’s symbolic product: “The camping tent is the most iconic product of our brand, as well as my favorite product: a true capsule of freedom and intimacy, whose evolution over time has always been influenced by sociological and economic transformations.”
Ferrino, however, is not just camping, but also mountaineering and expeditions, or tents dedicated to sheltering extreme explorers: “the mountaineering tent – continues Anna Ferrino – requires responsible and careful design, since it is not just an object, but a real survival capsule. In designing these objects, our great experience, the meticulous selection and tests on materials and in the wind tunnel, the analysis of environmental tests and reports from previous expeditions, the development work in close collaboration with the most famous mountaineers are fundamental. who have always found in Ferrino a high-altitude tailoring at the service of their businesses”.
A strong passion for design and innovation, always keeping an eye on new trends and creativity: “I like to observe how outdoor enthusiasts move in different geographical areas, it is a fundamental exercise to understand new trends. However, I do not only draw inspiration from our reference community but I try to capture ideas from everything that surrounds me and in particular from my great passion for contemporary art: artists are antennas towards the future”.
Info: www.ferrino.it
