Agricultural products that arise from work in the fields and have a production chain that is more linked to the territory, the more it guarantees quality and added value. It is the common thread that binds wine, oil and bread. This is why FIVI wanted to launch the 13th edition of the Independent Winemakers’ Wine Market (BolognaFiere, 23-25 November) together with the independent olive growers gathered in FIOI, hosted by the master bread-maker Davide Longoni in the context of the Suffragio Market in Milan. “For some years – explains Lorenzo Cesconi, winemaker and president of FIVI – we have started a common path with our independent olive grower friends, recognizing a sort of brotherhood between our professions, united by the desire to enhance the raw material – grapes and olives – in products of quality that reflects the unrepeatable characteristics of a territory”.
“We have already said that without grapes we cannot make wine, and without olives we cannot make oil – he adds –. Now let’s add a piece, and together with a master baker and pioneer of agricultural bread like Longoni, we say that without wheat we cannot make bread It seems trivial, but it is not so, because our three sectors are conditioned by a very strong push towards industrialization, which treats the raw material as a commodity and aims at the homologation of the product, playing only on the price and putting the production in crisis. sustainability of rural supply chains”. The only antidote: an alliance between winemakers, olive growers and bakers. Thus Pietro Intini, olive grower and president of FIOI, reasons: “Wine, oil and bread are sacred elements for our culture and have marked the evolution of Mediterranean civilization. We are faced with a situation that may soon become irreversible: the massification of production, with serious threats to the ecosystem and the health of consumers, require a precise choice from those who work the land. We independent olive growers want to protect biodiversity.” Longoni adds: “Since 2013, when we opened the first bakery in via Tiraboschi, the idea has always been that of an “our” supply chain, which could express and describe bread as a symbol of values, from environmental to social sustainability”
