anticaviedelsale.eu, the new portal created, is online and operational to enhance and promote the territories crossed by the ancient salt routes that connected western Liguria with lower Piedmont: a territorial marketing plan developed within the Value of networking project, promoted by the Region and Agency in Liguria, which concerns and involves 16 municipalities in the province of Imperia, eight municipalities in the province of Savona, six municipalities in the Cuneo area and two in the province of Turin. The site aims to promote and enhance a tourist destination such as the hinterland of western and extreme western Liguria through an intuitive and user-friendly digital platform, designed on the needs of travelers and enriched by an interactive map that allows you to consult all points of interest in the area. The new portal enhances the identity of the territory and acts as a communication and information channel and involves local operators by offering them a space to promote their tourist proposals with particular attention to outdoor experiences.
“Value of networking is a wide-ranging project on which I wanted to focus right from the start, certain of its potential – said interim president Alessandro Piana – Actively involving the territory in paths like this is the key to creating a new widespread value. A tool capable of creating new opportunities for those who live in the internal areas of our region. Today represents the “grounding” of this project and we are certain that in the future this good practice can also be repeated in other areas of Liguria, thanks to the commitment of the Municipalities and the mandate of the Agency in Liguria as a Destination incubator management organization, throughout the regional territory: work in support of widespread governance that can allow a strengthened and sustainable development of tourism in our beautiful and very rich hinterland”
“Proud that our company was chosen as a “pilot case” for this valorization plan – states Alessandro Navone, President of the Antiche Vie del Sale Association -. Ambitious projects like this which put small local businesses at the center are fundamental and represent incredible opportunities to revive the areas in which we have chosen to live, work and raise our children. Thanks to the Liguria Region, today we present the first results of a project that will be long-lasting and will help grow the hinterland from all points of view”
“The role of the Agency in Liguria as a DMO incubator is very important – says the general director of the Agency in Liguria, Matteo Garnero -, and it is a practice that we would like to be able to export to other territories in our region. A system to create intermediate bodies that are fundamental in the creation and management of the product, in a virtuous circle which, starting from the study of the local resources, promotes its excellence, stimulates the productivity of the area concerned and attracts attentive and responsible tourism” .
The portal also includes a section entirely dedicated to “Strade del mare”, a further territorial tourism valorisation project that participates in the Compagnia di San Paolo Territori in Luce 2024 Foundation tender. The objective in this case is the restoration of the historic trails. Through inspections, maintenance and promotional activities, trekking and meetings, the main points of interest on which work will continue in the coming years were identified.
