Tour in ten stages of a truck set up for tastings. Bini, it is a winning public-private alliance Trieste, 14 June – “Sapori di Friuli Venezia Giulia” makes the excellences of the territory known in our squares in a promotional work that is integrated with the sale of products under the “Io Sono Friuli” brand Venezia Giulia” through the chains of Despar Nord”. Thus the governor Massimiliano Fedriga who today, in the Palazzo della Regione, took part together with the councilor for Productive Activities and Tourism Sergio Emidio Bini in the illustration of the initiative which consists of tour in ten stages of a truck specially equipped to host show cooking and tastings and thus tell the story of local products and their artisans with a look at the great heritage of people, resources, quality, knowledge and traditions of the territory has an enormous heritage of diversity to be valorised, both culinary and wine-related”, observed Fedriga. “All this becomes a great added value for a tourist economy which must focus on quality, to differentiate itself from mass tourism, promoting products not only good but also healthy, the result of zero kilometre”. According to councilor Bini, the initiative “is the clear demonstration of the successful collaboration between the public and private sectors and the involvement of Despar Nord highlights a company that has received a lot from the territory, but which has also been able to give back”. “Flavours of Friuli Venezia Giulia”, promoted by the Agrifood Fvg Foundation in collaboration with PromoTurismoFVG, will start on 23 June from Lignano Sabbiadoro, then touching Sappada, Malborghetto, Majano, Trieste, Pordenone, Tolmezzo, Udine, Gemona and ending on the 7th and 8th December in Gorizia. The president of the Agrifood Foundation Pier Giorgio Sturlese, who took part in the conference together with the director of Despar Nord for the regional territory Fabrizio Cicero, recalled that the “Io Sono Friuli Venezia Giulia” brand is constantly growing and already today represents more of 750 companies and more than a thousand branded products. ARC/PPH/al
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