The French president’s account records the greatest growth in terms of followers, surpassing Biden and Meloni. Which however wins for involvement and interactions
Social media has also carved out its own role at the G7. And, after the first day of work, analyzing the various platforms from Facebook to
According to research carried out by arcadiacom.it and Talkwalker taken up by AdnKronos, in general, Instagram turns out to be the queen platform, because it is the one that brings to the leaders’ publications the highest share of interaction from followers who appreciate and also choose to start following this or that account.
Macron first for new followers
Returning to the numbers, in first place for absolute growth is the Instagram account of the French president Emmanuel Macron with around 7 thousand new followers. Behind him is President Joe Biden, with the institutional account Potus, which gains 4 thousand new followers and in third place, Giorgia Meloni with the X account which earns 2 thousand in a single day.
Melons at the top for interactions and engagement
However, Meloni stands out in the ranking of interaction with published posts. Behind her, for reactions, comments and shares, is the British Prime Minister Rishi Sunak and the President of the European Commission Ursula von der Leyen.
Similar results if you look at engagement, the way in which users interact, the accounts of Prime Minister Giorgia Meloni stand out, especially Instagram and of the President of the European Commission, Ursula Von der Leyen.
