2023 proved to be an important year for Alleanza luce & gas spathanks in the second half of the year to the confirmed end of the conditions of the protection market in the energy segment – carried out on 10 January 2024 for gas and scheduled for 1 July 2024 for electricity – and a synergistic planning of communications and branding that have increased in the core regions brand recognition Accendi luce & gas Coop.
In this scenario, Alleanza luce & gas closed 2023 with over 174,000 active meters, a turnover of 102,693,097 euros and an operating profit of 4,797,356 euros, an increase of 17% compared to the 2022 profit, in a far-reaching plan that aims to ecological transitionat the care of the partner and to investments that guarantee a energy future for all, attentive to the environment.
The network consolidation activities (now made up of over 90 direct and indirect agents) and sales activities recorded a growth rate of 58% in 2023, marking the all-time sales record in the history of Alleanza luce & gas on the channel physicist.
There proximity, including territorial, to the customer confirms the link with the Coop members, who they represent 78% of Alleanza electricity & gas customers. The company’s assistance network, in fact, is made up of energy consultants present in over 300 points of sale Coop Alleanza 3.0, Coop Reno and Mastercoop – both on the peninsula and in Sicily – and from a dedicated call center which responds directly from the Bologna office.
Thanks to it, Alleanza luce & gas offers a high quality of customer serviceconfirmed not only by the budget results, but also by a churn rate (the abandonment rate of customers who leave the energy company in favor of a competitor) which stands at 14.2%, a decrease of 1.6% compared to 2022 (15.8%) and well below a national figure that fluctuates between 20 and 30%.
Supporting the market growth of the energy company Coop is the environmentally friendly approach and the choice to introduce certified renewable electricity into the grid through GSE guarantees of origin and natural gas associated with the purchase of VERs Voluntary Emission Reductions certificates which finance sustainability projects.
The general director of management Flavio Corti
“2023 was the year in which we led our entire customer base to embrace the green side of energy, offering only and exclusively 100% certified green energy products in the portfolio – explains the general manager to the management Flavio Corti -. This year’s challenge is linked to the project ‘the expense that discounts your bill, the bill that discounts your expense’, unique in the Italian energy panorama, which allows us to keep the promise of savings and care for the planet made to the consumer”.
The Accendi Unica Coop product, 100% certified green energy, launched in May 2024, allows those who sign up to obtain repeated discounts on the purchase of Coop brand products. The same Coop products purchased at a discount accumulate points on the Coop Member Card which the customer can transform into discounts on the bill. “We are not talking about a product but about a new sustainable approach to the consumer, a consumer revolution that synergistically associates the energy of shopping with that of your home” continues Corti.
To complete the energy saving offer there is Value Turn on: this is the proposalat a price reserved for customers, of condensing boilers of the Ingrado service; Of e-mobility columns Enerhub, the company 40% owned by Alleanza luce & gas which promotes ecological mobility for members who have an electric car; And of insurance Linear to protect electricity and gas systems from faults.
Also in 2024, Alleanza luce e gas confirms its position omnichannel sales modelthanks to which each sales channel – Coop store, telephone, website – is a touch point in the purchasing experience of the customer who decides independently where to sign the contract.
The president and CEO Antonio Cerulli
“Sustainability, clarity, transparency, care, omnichannel remain our key words, the founding values of our Accendi and our community of workers – explains the president and CEO Antonio Cerulli -. Even in 2024 we confirm our commitment to a better, more livable, more breathable world. For us and for the new generations. Our flagship? Proximity to the Coop partner and customer service”.
To make this commitment increasingly concrete, the company has further strengthened the department during 2023 Customer care, went from 15 to 30 resources. People who are all direct employees of Alleanza luce & gas, prepared thanks to a coaching service including 60 hours of training per month and an enhancement of the after-sales service at the point of sale, managed by Accendi luce & gas consultants.
LIGHT & GAS ALLIANCE
Alleanza luce & gas is the subsidiary of Coop Alliance 3.0 which also puts energy “in the shopping cart”, bringing Coop’s advantages and values to the energy market too. With the brand Turn on electricity & gas Coop offers simple and transparent solutions for the needs of different types of consumers, proposed from an omnichannel perspective and with agile and innovative digital tools.
Turn on is present in the Coop shops (over 300 from Coop Alleanza, Coop Reno, and in the Master Coop stores in Puglia and Sicily), which join the web and telephone sales and assistance channels.
The flagship of the domestic electricity and gas company, specialized in energy saving also thanks to Valore Accendi solutions (condensing boilers, e-mobility wallboxes, system insurance, to complete the offer) is the capillarity throughout the Italian territory and proximity to the consumer, not only in the Accendi stations present in the national territory but also thanks to a qualified call center, resistant to teleselling.
Alleanza luce & gas holds 40% of Enerhubthe E-mobility Company that promotes ecological mobility and offers products, services and technologies necessary for the provision of the complete electric mobility service.
