Extra virgin olive oil is a pillar of Italian cuisine, the healthiest of condiments and, dare we say, also the best. It can be distinguished by variety, origins and aromas, but above all by quality, a characteristic that clearly defines it separation between the GDA oil and that of local producers. The terroir, the varieties of olives, the harvesting and milling methods, the short supply chain represent the strength of small businesses, together with a dimension that is most often still artisanal. It is essential to enhance these productions, for which Italy is among the most qualified countries. It is necessary explain the quality well of your product to consumers and, before that, make it visible in every form of communication.
They play a crucial role in this oil labels. Business cards for the product, the adhesive labels are a real marketing tool, capable of guiding purchasing choices.
Transparency and clarity on the label
Transparency is the password for aolive oil label, even more so if it is extra virgin and of high quality. This is an aspect which, as we well know, is linked to the accessibility of company choices and the truthfulness of the information reported. However, to be transparent it is necessary to also give importance to visual communication. This translates to a well-designed oil label, easy to read and interpret for people, clear before engaging. From this point of view it is possible to act in different ways, making thoughtful choices on the fonts and their sizes, on the colors, but also on the arrangement of the spaces and the various graphic elements.
Perceive the high quality of the oil on the label
For the label of an extra virgin oil, transparency is therefore necessary. However, alone, it may not be enough as a purchase driver. For a valuable product like extra virgin olive oil, the label must trigger positive sensations in terms of perception of high quality, must communicate the value of the content to the viewer. In a particular and niche sector such as that of small producers, it is not easy to achieve this because most of the time the values and strengths are the same. The advice is to definitely start from the brand and align any choice with the visual identity of the brand. Likewise personalization is important of labels, not only in graphic terms, but above all from a printing point of view. In this, it becomes essential to identify an efficient and professional printing partner, specialized in the subject and who can guarantee a high level of print customization.
Finding the right print provider
For several years now the digital world has also broadened its horizons in the communication sector press. By optimizing time and costs, label makers who work online are able to guarantee an excellent service to companies, often better than the offline channel. However, it is good to know how to choose, starting from the assumption that not all online configurators are the same, nor are the services offered. For oil producers who aspire to excellent results, the aspects to focus on I am:
- High level of customization, essential to differentiate yourself.
- Wide assortment of printing materials, possibly also with paper samples that can be ordered free of charge.
- High-performance label reels, i.e. with non-standard sizes but configurable according to needs.
- Specialization and experience of the label factory, with an eye to those who offer a very vertical labeling service.
- Qualified customer service, with customer support both during the order phase and subsequently.
Among the many realities of web-to-print, LabelDoo for example, it is one of those that presents itself as an ideal printing partner. Browsing the website of this historic label factory you will immediately have the perception of how professional the service is, suitable for companies of any size, including niche ones that produce extra virgin olive oil of the highest quality.
