The cushion foundation in cosmetics it is the equivalent of what the antibiotic was in the medical field. A turning point. It represented, in fact, a beauty revolution and sent the world into orbit K-wavethe Korean wave that has swept the beauty sector worldwide.
Cushion foundation, from Korea to the world
A compact-sized earthquake shock born in Asia where women’s need for new gestures has always been a limitless source of inspiration. It all started in 2008, when AmorePacific, one of the largest Korean cosmetics brands, developed a special bearing in polyurethane foam to facilitate the distribution of a product with SPF as an alternative to sticky and liquid sunscreens so that they could be applied more easily, even over make-up.
This prototype was housed in a compact case and supplied with a flat sponge applicator which was intended to ‘stamp’ the product rather than dragging it onto the skin, thus ensuring a more even application. AmorePacific then combined sun protection, makeup and skincare ingredients into a single compact cosmetic, Air Cushion, launched in 2014 under the Iope brand. From there the cushion foundation it took off to become one of the best-selling products of all time.
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Cushion foundation, the arrival in Italy
Naturally the market has also adapted in America and Europe and in the wake of Korean trends in Italy the first to offer it in 2015 was the giant Lancome: Miracle Cushion it was in fact the first cosmetic distributed in Italy to adopt the special “cushion” technology» for a foundation: the product is dispensed simply by pressing, with a neoprene sponge, the pad that is soaked in it. An easy and practical application to repeat anywhere, if necessary, during the day for a fresh and perfect complexion in seconds. Practically the formula for success.
The Miracle Cushion by Lancome
Cushion foundation, all the pros
Even today focus of Koran make-up allows you to obtain absolutely imperfection-free skin with a luminous complexion. This result comes thanks to the special texture of the cushion which blends with the skin, homogenizing and perfecting it. Comfortable, bright and with a melting texture, i cushion foundation they are among the favorites of women of every generation and today viral on social media because they combine the convenience of a compact foundation with the lightness of a liquid one, as they are characterized by a packaging-à-porter – always equipped with a mirror and applicator – and a pad impregnated with the product.
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