Sports fans be warned: the NOW streaming platform prepares for a new football season as true connoisseurs with a substantial update that will enhance the viewing experience to levels never seen before. After years of stability on the price lists, the streaming giant is preparing to raise the bar with significant increases but also with many exclusive new features destined to send fans into raptures.
Price upgrade: more costs but more contained
Starting July 1st, NOW Sports Pass subscribers should prepare to take out more money from their wallets. Those who currently have the €9.99 12-month offer will find their price refreshed to €14.99 per month (+€5). The increase is even more substantial for those who have the subscription without constraints at €14.99, which will rise to €24.99 per month (+€10). New customers will fare no better: from May 2nd the €14.99 price list for the annual offer will already be a reality. The only escape route is to switch to an annual subscription to maintain the current rate, but is it worth it at this point?
NOW justifies this increase in performance with the fact that prices have not actually been revised for a decade and with the arrival of more and more exclusive content on the platforms. In short, a refresh of the hardware sector also requires an economic software adaptation and we admit that with what NOW offers today it is certainly still the best in terms of Sport on the scene at the moment.
Next-gen features for a top experience
But the NOW update isn’t just about better video assets, it also comes with a full-fledged interface revamping and features to enhance the viewing experience. To act as shock absorbers for this operation we find features such as Extra Match for tennis ed Extra Cam for Formula 1. Specifically Extra Match will allow access to live broadcasts of all ATP 1000, 500 and WTA 1000, 500 tournaments with original commentary for total immersion in the playing fields. A truly ultra-powerful tennis system. Fans of the F1 Circus will instead be able to enjoy Extra Cam which enables access to additional channels such as the drivers’ on-boards, the Battle Channel to experience the duels on the track, the Timing Screen with the times of all the drivers and the Drivers Tracker to keep track of the circuit situation in real time . A graphic and content upgrade that will allow you to experience racing as if you were in a single-seater.
To embellish the technical offer we also find the highly anticipated Pause&Rewind function which will allow you to pause live sports broadcasts and rewind them for up to 2 hours to watch the highlights or start again from the beginning without missing anything. The DVR of memories so you don’t miss even a moment of pure sporting enjoyment.
True next-gen exclusives
But the real highlight of the NOW update is expressed in the new football exclusives that will arrive in the coming seasons. After years of shortage of top matches due to DAZN hegemony, NOW and the Sky side will finally be able to draw heavily from the best 76 Serie A matches, choosing 30 of them, 25% of the total. A nice leap in quality to finally see the big teams compete without compromises.
The most coveted victory, however, remains the exclusive on the new Champions League with a single group of 36 teams for a total of 185 matches. An authentic battle royale of European football that will only be the prerogative of NOW and Sky, with the exception of a single match per week which will migrate to Prime Video for Amazon subscribers.
Give it to him Euro 2024 in Germany until Paris 2024 Olympicspassing through major events such as Formula 1 with Hamilton finally in Ferrari, Sinner tennis and other exclusives such as the Premier League and NBA, NOW aims to become the next-gen sports platform par excellence. Of course, the cost of entry tickets for the latest generation has skyrocketed, but those who want to experience sport at maximum performance will not miss these innovations.
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