Friuli arrives in Times Square.
The tourism promotion of Friuli Venezia Giulia arrives in the United States of America e conquers a central point like Times Square in New York. Through the action developed by PromoturismoFVG on the indication of the Region i giant screens, with a surface area of tens of square metreswhich characterize the iconic square, project a video advertising campaign dedicated to our region.
It’s about an activity never done before which brings the beauty and typicality of Friuli Venezia Giulia, not only in their eyes, but also in their eyes smartphone displays of thousands of tourists who crowd Times Square every day. The promotion of the territory is fundamental and in recent years there has been positive feedback, in terms of tourism and investment attractiveness, resulting from the ability to make Friuli Venezia Giulia known. The Region’s action therefore continues in this direction to provide new opportunities for businesses and citizens.
The governor of Fvg himself announced the news, Massimiliano Fedrigaduring the institutional mission underway in the United Statesduring which the president also had the opportunity to meet the Minister of Economy and Finance, who will be involved in the G7 scheduled in Washington.
During an institutional event, which was also attended by the consul general
of Italy in New York Fabrizio Di Michele, Fedriga and the minister had the opportunity to discuss the opportunities to strengthen political and commercial relations with the USA, as also proposed in the context of Selecting Italy, the event to attract foreign investments held in Trieste in which the government representative also took part.
For the regional president, the New York meeting was therefore an excellent opportunity to show the minister the Fvg promotional campaign and discuss the opportunities
arising from privileged relationships that are emerging with the United States and in particular with Virginia and entities such as the National Italian American Foundation.
The highest representative of the regional executive also met Cameron Lawrencethe CEO of New Lab in New York, the innovation hub built in the redeveloped old port of Brooklyn, which the Region took inspiration from for the development project of an incubator for initiatives and businesses with a strong innovative vocation in the Old Port of Trieste. The two discussed the possibility that New Lab can activate its own Italian branch in that area to facilitate the transmission of its skills within the initiative planned by the regional Administration.
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