In a historical moment in which various changes are underway in the world of luxury, one of the certainties, which has always been at the center of discussions, is the cyclical increase in prices implemented by some fashion houses, which usually occurs in this period of the year.
According to what was reported by “Bloomberg”, which underlines how luxury brands are willing to continue increasing prices despite weakening demand, a classic medium-sized Chanel bag with flap would have reached the price of 10 thousand for the first time euros in Paris. This is an increase of approximately 6.2% compared to the 9,700 euros at the beginning of the year for the maison’s most famous bag.
Predicting the price increase, the fashion president of the double C maison Bruno Pavlovsky, in an interview given to “WWD” at the beginning of March 2024, reported: «We are not chasing a positioning on the market, but we raise prices to cover the costs. Most of our competitors have already increased prices this year,” further underlining the longevity of the design, which, unlike seasonal offerings, will never go out of fashion.
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