Enthusiasts are watching Apple’s moves with interest, curious to see how the company will face the challenges of the coming months.
Apple is working hard to bring significant innovations to its product lines, especially after the criticisms that have hit the latest iPhone 15, accused of having brought little substantial innovation to the table. The pressure is therefore higher than ever for the Cupertino company, which must demonstrate that it still knows how to amaze the public with significant technological innovations.
The Californian company is aware of the expectations of consumers and investors, and is located in the delicate position of having to relaunch its image as a leader in the technology sector. After experiencing a significant decline in iPhone sales in the second fiscal quarter of 2024, Apple is determined to catch up and regain the trust of its users with the launch of new iPhones in 2025.
New generation of iPhone: Apple ready to amaze everyone in 2025
Apple finds itself in a very particular phase of its corporate history, where it is called upon to face increasingly fierce and successful competitors. Competition from brands such as Honor and Huawei in China, and Samsung globally, is putting Apple’s leadership in the smartphone market to the test. In the first quarter of 2024, Samsung held the largest market share with 20.8%, followed by Apple with 17.3%, according to the research firm International Data Corporation.
Despite these challenges, Apple has not lost sight of its goal to innovate. As reported by The Information, Apple is reportedly developing a thinner version of the iPhone, which could launch in 2025. This new version, whose code name is D23, is still in the testing phase and could integrate the latest generation processor, probably called A19. The news was confirmed by several reliable sources familiar with the project.
The new iPhone, expected for September 2025 together with the iPhone 17, it should be more expensive than the current iPhone Pro Max. This renewal, in fact, aims not only to improve the aesthetics of the device, but also to offer superior performance thanks to the new chip. In any case, Apple is still in the testing phase of different designs to ensure that the final product meets the high quality and performance standards that users expect.
The news doesn’t end here. iPhone sales fell 10.5% in the fiscal second quarter of 2024, bringing revenue to $45.96 billion. This pushed Apple to take several important strategic decisions for the future. One of these is the intention to abandon the less expensive iPhone Plus model, to focus on a cheaper version which will be the successor to the iPhone SE, also scheduled for spring 2025.
