There’s some bad news for the many Amazon Prime Video users. From now on there will be a paid service: what is it?
The users of Prime Video they will be at the center of a not at all positive turning point following the introduction of a paid service. From now on season ticket holders will have to deal with this new twist which winks at the scope of shopping.
In recent years the link between advertising and streaming platforms it is more and more strengthened. A relationship which, despite the perplexity of the various subscribers, continues to move forward taking new and deeper paths.
In this case, Prime Video subscribers will have to learn about the news announced by Amazon: a new series of formats interactive available to sponsors with the advertising. The project contains within it three different formats of marketing-themed ads.
Prime Video, new advertising formats are arriving: room for shopping
The news announced by Amazon draws attention to some ads that will appear during advertising breaks or how much the viewer chooses to put the vision pause. There will be three new formats: format adscarousel“, interactive when video playback is stopped e trivia.
The format “carousel” is composed with the advertiser showing a scrolling sequence of multiple products which customers can also purchase on Amazon. The ad will pause the streaming automatically to allow those interested to browse without any problems.
The interactive ads during the break they will only appear when the user will decide to stop viewing the content. At that time, products with translucent graphics will be shown. Furthermore there will also be buttons that will allow you to add items to the cart or get more information about them.
The trivia or quiz announcements they allow the brands to provide users with interesting information about them, with the possibility of purchasing the products. Customers will be made aware of offers that, after purchasing, will give them access to rewards, such as e-commerce shopping credits.
The innovation established by Amazon will change the way subscribers use it. The new formats should be inserted at the beginning of the next broadcast year, in all likelihood these will be implemented in the Prime Video service starting September 1, 2024.
