Deactivation of third-party cookies: what’s new from Google

Google has informed that it has begun to deactivate third-party cookies, in order to create a real revolution in this sense in the future. What are cookies? Why did Big G make this decision? Let’s analyze the whole situation in the following text.

From January 4th of the current year Google made the decision to start remove third-party cookies, also called control cookies, from Google Chrome, this from your browser. A decision that surprised in a positive way, since from now on they will be guaranteed higher safety standardsthanks precisely to this choice of the Big G giant.

THE cookies they are those elements that allow you to track activity e – just saying – the habits of all users while browsing. Google uses these information files to track long-term activity, therefore, on the client side.

Technical cookies are elements that various sites need to function at their best, while profiling cookies are used to define the user’s profile while browsing. Among these, i third-party cookies they represent fragments of data saved on the browser from different domains. In a sense, they are dangerous. The hackersin fact, can attack these cookies and steal all personal data of the individual user, creating considerable damage.

After having mentioned these considerations, let’s find out everything about deactivation of third-party cookies that Google is implementing. Here’s what you need to know.

Deactivation of third-party cookies: Big G’s choice

Google has opted for the drastic choice of eliminating these potentially dangerous elements from Chrome, giving users greater peace of mind and security when browsing in the future.

The function of these small text files is to keep track of individual user preferences, improving navigation once you return to the same site again.

As mentioned, however, these are moves that in some cases can put the safety of the individual user at riskin the event of a threat from criminals.

Further details

There anti-tracking protection, however, is currently only available to a small portion of Chrome users. Third-party cookies, in fact, have started to be deactivated for only 1% of users.

The tracking system promised by Google will have to be more secure and respectful of the privacy of all users who “hang out” on Chrome every day.

Practically, Google aims to provide the user with only personalized advertisements, based on your particular preferences. In doing this, everything will remain anonymous and, consequently, Chrome will not know your identity and personal data.