NEWS | 27/06/2024 | 15:20
Vincenzo Nibali, one of the greatest Italian cyclists ever, becomes Brand Ambassador of Crédit Agricole Italia. A few hours before the historic departure of the Tour de France from Italian territory, which will wind through Tuscany, Emilia Romagna and Piedmont, Crédit Agricole Italia and the champion from Messina have signed a collaboration agreement until 2027 to convey together the values of social and environmental sustainability, innovation and inclusion associated with cycling.
An internationally renowned cyclist, Nibali concluded his racing career in 2022: considered one of the strongest and most complete Italian champions of all time, he is one of 7 cyclists to have won at least one edition of all three Grand Tours, having won the Vuelta a Espana in 2010, the Giro d’Italia in 2013 and 2016 and the Tour de France in 2014.
Nibali was also a great protagonist of the Italian Classics of which Crédit Agricole Italia is the title sponsor: in his career he won the Milano Sanremo in 2018 and twice both the Giro di Lombardia (2015 and 2017) and the Tirreno Adriatico (2012 and 2013 ).
With this initiative it continues Crédit Agricole Italia’s commitment to cycling, a sport in which the Bank is recognised for its values of loyalty, fairness, talent and determination of which he is the bearer and which are also the basis of the support for the Italian Classics, a competition circuit that represents one of the most important events of the national sporting year, as well as a great showcase of the natural, artistic and food and wine peculiarities of the Bel Paese.
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