From June 26th to 28th, Florence has become the stage of Becyclea new travelling event dedicated to the world of cycling, organised by the Pitti Immagine team in collaboration with the magazine RollerThe event saw the extraordinary participation of Paul Smith, who presented a unique exhibition: Paul’s World of Cycling. A celebration of the celebrated British designer’s long-standing passion for cycling, offering visitors a journey through time through an extraordinary collection. Paul Smith, known for his unmistakable style and boundless creativity, exhibited some of the gems from his personal archive: historic and cutting-edge bicycles, vintage jerseys and highly valuable memorabilia.
Becycle, Paul Smith’s exhibition in Florence
After the success of the brand’s return to Pitti Uomo, where the SS25 collection was presented, Paul Smith personally attended the Becycle eventat the closing night on June 28, crowned by a talk with writer Fabio Genovesi. During the meeting, the designer told stories and anecdotes behind the exhibited objects, revealing intimate details of his passion for cycling and collecting.
Paul’s World of Cycling a Becycle represented not only a tribute in Florence to the career and passions of Sir Paul Smith, but also an opportunity for visitors to immerse themselves in a world of elegance, history and innovation linked to cycling, told through the eyes of one of the greatest most iconic names in the men’s fashion and lifestyle scene.
