An opportunity to talk about Lombardy through the gaze of one’s “lens”
“It will be interesting to discover places, objects, productions, glimpses of life”
LECCO – It was approved by the Regional Council, on the proposal of the Councillor for Tourism, Territorial Marketing and Fashion Barbara Mazzalithe resolution that establishes the criteria for the tender “Lombardy Style. Beauty without borders“. An opportunity for all photography and videomaking lovers to tell the story of Lombardy through the eyes of their own “lens” and contribute to the evolution of the new regional brand: Lombardia Style.
In fact, it will be possible to participate in the tender with photos and videos that immortalize hidden corners, panoramas, artisan excellences and success stories, of which Lombardy, with its 12 provinces, is rich.
L’objective is to enhance and promote the tourist offer of Lombardy through the collection of images that tell its beauty through the eyes of those who live there. A true storytelling with which to “capture” panoramas, unknown glimpses, people with success stories, which certify the true “Lombardy Style”. A style, the Lombard one, recognized throughout the world and which will find photographic and video expression.
“The creation of our new regional brand ‘Lombardia Style’ is open to everyone’s contribution – comments Barbara Mazzali -.The field of action on which the creatives who want to participate in the selection will be able to indulge is wide, because our Region is rich in extraordinary landscape beauties. But I remind them that our brand not only identifies the best of the places, but also of the production and creativity ‘Made in Lombardy’ (fashion, food and wine, craftsmanship, etc.). One of the strategies is, moreover, to make the Lombard tourist offer known outside the already iconic streets. It will therefore be interesting to discover locations, objects, productions, glimpses of life. The eyes and lenses of those who want to make a corner of Lombardy great with a shot or a video will be set.”
The announcement provides for the awarding of a cash prize for a total of 20 thousand euros. Photos and videos must be unpublished and not only technical quality will be rewarded, but also originality and communicative effectiveness.
Individuals who have the right to participate can participate in the initiative having reached the age of 18 by the date of publication of the notice. The financial allocation for the implementation of the initiative amounts to 20 thousand euros from the 2024 regional budget.
Color photographs with both horizontal and vertical framing must not contain recognizable faces or trademarks of a commercial nature and must have a minimum resolution of 300 dpi. High definition videos can be 15 or 30 seconds long, in at least one of the following formats 16:9, 1:1, 9:16. The videos must not contain recognizable faces or trademarks of a commercial nature. All photos and videos participating in the tender will be the property of the Lombardy Region and the bodies of the regional system which will be able to use them for the creation of promotional material on paper, web, video installations, etc.
L’Awarding of prizes will take place on the basis of a ranking evaluation procedure. The photographic proposals and videos received will be examined by an evaluation team made up of regional representatives and possibly companies and bodies of the regional system, according to the following criteria: originality of the image/video; technical quality of the photo/video; communicative effectiveness.
