Is called Lombardia Styleis the project launched by the Lombardy Region and the Milan Monza Brianza Lodi Chamber of Commerce to seize the multiple opportunities for development and related tourism generated by the 2026 Winter Olympics. The excellence of Milano but also of each single Lombard territory have been collected in a brochure that tells the story of Lombardy provided tourism.
In 2024, the Lombardy tourism system, which ranges from transport activities to the organization of events and has over 31,000 businesses active in Milan alone (around 37,000 in the overall area of Milan, Monza Brianza and Lodi), 41% of the total in Lombardy, employs over 200 mila employees, more than half of the entire region. Milan thus confirms its international vocation with imports and exports that in 2023 are worth 14% and 9% of the national total respectively and its attractiveness with the presence of almost 5mila companies with foreign participation, 30% Italian.
«Today the challenge is to keep the international tourist who arrives and stops in Milan, offering them an attractive tourist offer within our territory – he declared Barbara Mazzali, Councilor for Tourism, Territorial Marketing and Fashion of the Lombardy Region – starting from the fact that Milan has always been an important asset for tourism, the leading province for stays and a brand with strong global appeal. There is no international tourist who does not pass through Milan, but our objective must be to be able to tell, with skill, the wonders that can welcome tourists even outside the cityto discover and experience a territory rich in beauty. Lombardia Style was born from the need for a new storytelling of our territory, made of creativity, mastery in production, tradition and innovation, art, delicious food and incredible landscapes. The tourist can quickly go from the cosmopolitan reality of Milan to a cycle path on the shores of a lake or a river. A territory of which Milan is an exceptional showcase».
On your part Massimo Dal Checcovice-president of the Chamber of Commerce of Milan Monza Brianza Lodi, observed: «The growing international attractiveness of Milan – driven by sectors of excellence such as modadesign, culture – has always been based on a entrepreneurial supply chain broad and diverse. A local heritage that the Chamber of Commerce enhances and promotes with targeted projects, direct investments and monitoring tools. Thanks to these and other initiatives, Milan will certainly be able to put itself at the service of the wider regional territory, positioning itself as a gateway and advanced point of an excellent tourist offer and working together on shared objectives, with a view to sustainability, also in view of the Olympics and Paralympics 2026″.
