The 2024 tourist season in Calabria was inaugurated on the occasion of the meeting between Otmar Michaeler, CEO of FMTG – Falkensteiner Michaeler Tourism Group, the President of the Calabria Region, Roberto Occhiuto, and the President of Federalberghi Calabria, Fabrizio D’Agostino. During the visit of the CEO of FMTG, an Austrian hospitality group present in the region with one of the largest villages in the South, possible future investments in the area were discussed, in addition to the progress made in recent years to guarantee accessible and quality services, putting in highlights the importance of the synergy between sector operators and public policies for the tourism development of the region. Furthermore, the excellent forecasts in terms of attendance for this summer were analysed, deriving from a renewed concept of tourism understood as an integrated system of infrastructure, accommodation, mobility and sustainability.
Michaeler expressed satisfaction with the results obtained, underlining the relevance of Calabria as a strategic destination for the group of South Tyrolean origin. “The decision to invest in Calabria proved to be a winning one, with significant customer loyalty and an increase in bookings. This is a result of the high quality offered by Falkensteiner Hotels & Residences.” said Otmar Michaeler, CEO of FMTG – Falkensteiner Michaeler Tourism Group. “We are already present in this splendid region with the Falkensteiner Club Funimation Garden Calabria and we do not exclude the possibility of investing in new structures”.
Extending over an area of 124,000 m2, the 4-star family resort, in fact, is one of the main strengths of Falkensteiner Hotels & Residences in Italy, thanks to the numerous gastronomic proposals with an all-inclusive formula, the sports center with football fields , tennis, padel, bowls, mini golf and beach volleyball, the nautical centre, a vast 5,000 m2 swimming pool area with Spray Park and a wide range of experiences to discover the wonderful surroundings. Among the most popular are dolphin observation in the waters between Vibo Marina and Pizzo Calabro and the “Stromboli by Night” excursion.
Falkensteiner Club Funimation Garden Calabria welcomes a varied clientele from June to October, with mid-budget guests in June and September and families with high spending power in July and August. Italy, and in particular the Center-South, represents the main feeder market of the structure, even if the aim is to expand its presence in the DACH area (Germany, Austria and Switzerland), in Central and Eastern Europe, such as Poland and the Czech Republic. As for the market trend, early bookings for the summer increased by 20% compared to 2023, thanks to the extension of the Early Booking Bonus offer from January to April.
In addition to the success in Calabria, Falkensteiner Michaeler Tourism Group has announced the opening of new facilities in Italy, including Salò, Bolzano and Licata. At a European level, this year the Aurora Villas were inaugurated in Punta Skala, near Zadar, in Croatia, and the opening of Camping Blagus in Slovenia is scheduled for the summer.
