BRINDISI – After seven years and 278 games the Happy Casa Brindisi era comes to an end. Starting next season, the home products company will no longer be the title sponsor of New Basket Brindisi. The adventure began in September 2017, it ends on the eve of the new championship, which the “Southern Star” will play in Serie A2. From New Basket they point out that they are faced with “a historic number, a figure full of meanings, emotions, victories and pages of unforgettable sports. The Happy Casa Store – New Basket Brindisi combination marked an era for Brindisi basketball. Three participation in the championship playoffs, culminating in second place at the end of the 2020/21 regular season resulting from twenty victories and 40 points in the standings, and a championship semi-final played against the future Italian champions. Simply the best result ever achieved.”
And again: “Two Italian Cup finals reached in four editions, with the heart and mind evoking emotional memories to say the least for the exodus experienced in the cities of Florence and Pesaro, where thousands of fans met wrapped in the colors Biancoazzurri. Not only within the national territory, Happy Casa Brindisi has also made history in Europe. In recent years they have taken part in five international events between the Basketball Champions League and the Europe Cup, just one basket away from placing among the best eight. Fiba clubs of Europe in 2020/21”.
A total of 278 overall games and a success rate of 47 percent obtained in all Legabasket Serie A & Fiba Europe competitions. Stories of champions, baskets, dunks, protagonists on and off the field who have made the combination appreciated, valued and recognizable as a company and sports club. President Marino’s statement: “With great emotion and recognition I intend to thank Adriano Cassano and the entire Happy Casa Store family from the bottom of my heart. In our most difficult moment, a few days before the start of the 2017/18 championship, their entry into company as Title Sponsor was a huge injection of confidence to look forward with enthusiasm. Together we made history and none of us will ever forget it. Happy Casa will forever be associated with an era of great successes and champions in the history of Brindisi basketball and will find a prominent place in the annals and history books of basketball.”
The comment of the General Manager Tullio Marino: “Sharing a journey of seven sporting seasons is a symptom of great mutual respect and trust. We spent unforgettable moments building something that will remain in the minds of several generations. I would like to publicly thank the Happy Casa Store marketing director Michele Funetta , who demonstrated from the first meeting that they believed in our project, investing, supporting and enhancing all the proposed initiatives”. Greetings from Adriano Cassano, Happy Casa Store: “This sponsorship represented an important chapter for our company. We experienced moments of great satisfaction together with the team and the city, building indelible memories and strengthening our bond with the community. I would like to express my deepest gratitude to all those who made this journey possible. Happy Casa Brindisi can be proud of the goals achieved and we will continue to be close to the team and its supporters.”
Greetings from Michele Funetta, marketing director of Happy Casa Store: “It was an extraordinary journey, full of emotions. Our partnership with the team allowed us to achieve extraordinary results on the pitch and in terms of brand reputation. We want to thank all the fans, the players and staff for their commitment and dedication. The passion and support of the city have been fundamental to our joint success. We will continue to follow and support the team, albeit from a different perspective us this incredible sporting journey.”
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