A first commercial, which will be followed by others throughout the year, to promote the Apulia Distribuzione Rossotono brand
A musical commercial to tell the world of the brand in notes Red tone owned by Apulia Distribution. The new commercial is on air, the first of a series that will be created during the year, with a Jingle that is sung by the exceptional testimonial Gaia Gentile, an established artist already known for her singing performances in the television programs Dancing with the stars, Sanremo Festival Special, La Volta Buona (Rai 1) and for his participation in the 2024 edition of The Voice Generation in which he won the super final with Loredana Bertè’s team.
The commercial will be broadcast on some local stations in the South and will be accompanied by dedicated activity on the main social media. “With this new commercial and especially with the jingle we want to create a unique connection with our customers and at the same time give our products an unmistakable sound identity. The series of commercials that we are going to develop will become a unique showcase for the Rossotono brand products which we are increasingly increasing and which now number almost 1000 references to offer consumers a high quality offer at affordable prices” comment Michele Sgaramella, commercial director of Apulia Distribuzione.
Vito Igino, marketing managerg, adds: “Designing this new spot and jingle was a challenging experience that allowed us to combine our marketing know-how with the experience of being a creator to create an exceptional spot.”.
The concept and brief of the jingle and the commercial were created, in an unprecedented Apulian collaboration, by the marketing team of Apulia Distribuzione together with the Bari-based agency Magistro & Creativi Associati, chosen for direct assignment, while the production and creativity are were created by the production and audiovisual content company Dinamo Film.
